Dr. Kunter Gunasti

Assistant Professor
Marketing Department

Education/Professional Certification:

Ph.D., Pennsylvania State University, Smeal College of Business, University Park, PA
MBA., Pace University, Lubin School of Business, New York, NY
B.Sc., Istanbul Technical University, Textile Engineering Department, Istanbul, Turkey


Kunter Gunasti's research focuses on consumer behavior issues with strategic marketing implications such as branding, numerical cognition, gift giving, inference making, and country of origin effects. His work has been published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Public Policy and Marketing for which he received the Thomas Kinnear Award .

Dr. Gunasti is an engineer by training. He also holds an MBA in Financial Management and a PhD in Marketing. He has worked in international trading industry for several years. Before joining UConn, he taught business courses at the Pennsylvania State University, St. John's University, Mary Mount Manhattan College, and St. Francis College, where he also served as the Director of Operations Management Program.

Dr. Gunasti currently teaches the Consumer Behavior and Marketing Strategy courses.
Students: If you need a PERMISSION NUMBER, please click here

Areas of Expertise:
branding, numerical processing, gift giving, inference making, country of origin effects

Featured Publications:

Bilgin, Baler, and Kunter Gunasti (2013) “The Direction of Product Attribute Correlations and Consumer Inferences for Missing Attribute Values: The Favorable Effects of Positive Correlations,” Journal of Economics, Business and Finance (Iktisat, Isletme, Finans), 28(323), 33-54 ~Download

Gunasti, Kunter and William T. Ross (2010) “How and When Alphanumeric Brand Names Affect Consumer Preferences,” Journal of Marketing Research, 47(December),1177-1192 ~ Download

Gunasti, Kunter and William T. Ross (2009) “How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability,” Journal of Consumer Research , 35(February), 823-39 ~Download

Goldberg, Marvin and Kunter Gunasti (2007) “Creating an Environment in Which Children and Youths are Encouraged to Eat a Healthier Diet,” Journal of Public Policy and Marketing , 26(2), 162-81,~Download ~ Thomas C. Kinnear Award Winner

These articles are provided for educational purposes

Contact Information:

Telephone: 860-486-8790
E-mail: Gunasti@UConn.edu
Office Hours: by appointment

Room Number: BUSN 364
Fax Number: 860-486-5246

University of Connecticut
School of Business
2100 HillSide Rd, Unit 1041
Storrs, CT 06269