Education/Professional Certification:

Ph.D., Pennsylvania State University , Smeal College of Business, University Park, PA
MBA., Pace University, Lubin School of Business, New York, NY
B.Sc., Istanbul Technical University ,Faculty of Engineering, Turkey

Journal Publications:

Bilgin, Baler, Kunter Gunasti (2013) “The Direction of Product Attribute Correlations and Consumer Inferences for Missing Attribute Values: The Favorable Effects of Positive Correlations,” Journal of Economics, Business and Finance (Iktisat, Isletme, Finans), 28(323), 33-54 ~PDF

Gunasti, Kunter and William T. Ross (2010) “How and When Alphanumeric Brand Names Affect Consumer Preferences,” Journal of Marketing Research, 47(December),1177-1192 ~ PDF

Gunasti, Kunter and William T. Ross (2009) “How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability,” Journal of Consumer Research , 35(February), 823-39 ~PDF

Goldberg, Marvin and Kunter Gunasti (2007) “Creating an Environment in Which Children and Youths are Encouraged to Eat a Healthier Diet,” Journal of Public Policy and Marketing , 26(2), 162-81,~PDF ~ Thomas C. Kinnear Award Winner

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