MSBAPM Students ‘Awash’ in Knowledge After Completing Capstone Project For Henkel


Creating a great laundry detergent is just the first step in conquering the household cleaning market.
That’s one of the concepts that UConn MSBAPM students learned during their capstone-class project last month. Their task? Providing data, customer insight, and e-commerce support to Henkel, which markets a wide range of well-known consumer and industrial brands in North America, including Persil®, Purex®, and all® laundry detergents and Snuggle® fabric softeners.Continue Reading
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2/12
BUS PhD Student Speaker Series – Beibei Li
BUS PhD Student Speaker Series – Beibei Li
Friday, February 12th, 2021
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Title of presentation: Trading Privacy for the Greater Social Good: How Did America React During COVID-19?
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