Father and son washing clothes in washing machine

MSBAPM Students ‘Awash’ in Knowledge After Completing Capstone Project For Henkel

Father and son washing clothes in washing machine
(istockphoto.com)

Creating a great laundry detergent is just the first step in conquering the household cleaning market.

That’s one of the concepts that UConn MSBAPM students learned during their capstone-class project last month. Their task? Providing data, customer insight, and e-commerce support to Henkel, which markets a wide range of well-known consumer and industrial brands in North America, including Persil®, Purex®, and all® laundry detergents and Snuggle® fabric softeners.Continue Reading

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