MSBAPM Students ‘Awash’ in Knowledge After Completing Capstone Project For Henkel
Creating a great laundry detergent is just the first step in conquering the household cleaning market.
That’s one of the concepts that UConn MSBAPM students learned during their capstone-class project last month. Their task? Providing data, customer insight, and e-commerce support to Henkel, which markets a wide range of well-known consumer and industrial brands in North America, including Persil®, Purex®, and all® laundry detergents and Snuggle® fabric softeners.Continue Reading
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Upcoming Events
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2/12
BUS PhD Student Speaker Series – Beibei Li
BUS PhD Student Speaker Series – Beibei Li
Friday, February 12th, 2021
10:00 AM - 11:00 AM
Storrs Campus OPIM Department
Title of presentation: Trading Privacy for the Greater Social Good: How Did America React During COVID-19?
Beibei Li is Anna Loomis McCandless Chair and Associate Professor of IT and Management
at Heinz College, Carnegie Mellon University. She received her PhD with distinction from Leonard N. Stern School of Business at NYU.
