OPIM


Study Says Black Households Pay Higher Heating Costs, Seek Cold-Related Medical Care More Often

UConn Today – Ticking up the thermostat a degree or two is going to cost anyone more money, but a new study from UConn researchers suggests Black households pay more to keep their homes comfortable, in part due to increased cold sensitivity.

The finding, published this fall in Energy Economics, spans the socioeconomic spectrum and also states Black people who can’t afford those couple extra degrees end up seeking medical attention more often than white counterparts.

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Amid increasing demand, CT colleges in arms race to add cybersecurity programs, faculty

Hartford Business Journal – With thousands of cybersecurity job openings around the state — and entry-level positions that can command a six-figure starting salary — training the next generation of security engineers is a key challenge for Connecticut.

Colleges around the state say the fast-changing curriculum, difficulty of retaining expert faculty, importance of linking closely to industry, and looming challenge of AI make cybersecurity one of the most dynamic fields in education right now.

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School of Business Welcomes Four Experienced Faculty to its Ranks

UConn Today – The School of Business has added four faculty members to its ranks, all with extensive classroom experience. The new professors include a trio of OPIM experts, who will be based in Stamford, and a former LEGO-company innovator who is joining the Marketing Department.

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New Business School Faculty for 2019

Top row, left to right: Yiming Qian (Finance), Miao Bai (OPIM), Nina Xu (Accounting).  Bottom row, left to right: Stefan Hock (Marketing), Chen Liang (OPIM), Weining Bao (Marketing). (UConn School of Business)
Top row, left to right: Yiming Qian (Finance), Miao Bai (OPIM), Nina Xu (Accounting). Bottom row, left to right: Stefan Hock (Marketing), Chen Liang (OPIM), Weining Bao (Marketing). (UConn School of Business)

The School of Business is welcoming 10 new faculty members this fall, including Yiming Qian, a full professor, who will chair the new Toscano Family Chair in Finance. Continue Reading




How Can We Get Your Attention?

A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading


Rating Companies’ Cybersecurity Preparedness May Lead to Stronger Sites

Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher. (Getty Images)
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher. (Getty Images)

Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, according to a new international study by a University of Connecticut researcher and her counterparts.

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