UConn Researcher Finds ‘Mobile Geo-Targeting’ Can Be a Powerful Tool for Business Growth
With the typical American consumer spending three hours a day on a smartphone, savvy companies are quickly trying to capitalize on new technology that allows them to market their businesses electronically. Continue Reading
If Not Well Managed, Crowdsourcing Contests Produce Undesirable Results, UConn Researchers Discover
Crowdsourcing firms and platform designers may need to revisit their strategies, according to UConn School of Business researchers, because the competitive nature of the work, eager newcomers trying to promote themselves, and subtle biases in presentations may be skewing the outcomes. Continue Reading
Although 3D printing has been around for a few years, its potential capabilities continue to amaze academics and consumers alike. Jonathan Moore, an instructor-in-residence in the department of Operations and Information Management (OPIM) said the use of 3D printers to print prosthetics, at a fraction of the cost of traditional methods, continues to impress him.Continue Reading
UConn Professors Uncover Optimal Configurations of Collaboration Networks to Improve Innovative Performance
There is an old saying that it doesn’t matter what you know in life but whom you know that makes you successful. While the former may not be true, evidence by some University of Connecticut researchers indicates the latter certainly may be accurate.Continue Reading
Ph.D. Student Speaker Series Continues with Marketing
UCLA Marketing Professor Suzanne Shu discussed retirement savings, and how individuals make their decisions about how much to save and how much to spend, during a presentation to faculty and doctoral students on Jan. 29.
“Risk, Ownership and Loss in Decumulation During Retirement,” was the topic of her speech, presented as part of the School of Business Ph.D. Student Speaker Series, which was attended by faculty and doctoral students. Continue Reading
Professor Ram D. Gopal Noted for Intellectual Leadership, Stewardship, Impactful Research
Professor and OPIM Department Head Ram D. Gopal has received the prestigious Information Systems Society’s Distinguished Fellow Award, recognizing his intellectual leadership, stewardship and impactful research.
“This is like winning the ‘Nobel Prize’ for information systems,” said Gopal, beaming after collecting his award on Nov. 2 at a conference in Philadelphia.Continue Reading
Two OPIM Ph.D. Candidates, One Alumna Achieve Noteworthy Accomplishments
Two UConn OPIM Ph.D. students and a recent program alumna have achieved noteworthy accomplishments in recent weeks.
Alumna Lei (Michelle) Wang ’14 Ph.D., assistant professor at Penn State University, received the 2015 Nunamaker-Chen Dissertation Award at the Conference on Information Systems and Technology–INFORMS Conference 2015 for her research titled, “Three Essays on the Interface of Location-Based Services, Consumers’ Shopping Behavior and Firms’ Marketing Strategy.” The award recognizes and rewards outstanding dissertation research by scholars in the field of information systems.Continue Reading
Business Analytics Professor, Students Unravel Mystery Surrounding Fiber-Optic Broadband Benefits
Connecticut’s 169 towns and cities now have some critical new information to consider as they examine whether to invest in ultra-fast, fiber-optic based broadband internet.
Professor Sudip Bhattacharjeeand graduate students in UConn’s Business Analytics and Project Management (MSBAPM) program ranked each municipality on a three-tier scale, highlighting which are most likely to benefit from adding broadband service.
Consumers are increasingly using mobile services for engaging with firms in the offline world both directly through purchases and loyalty points redemptions, and indirectly through mobile gamification portals related to the retail outlet. One major such portal is Foursquare, the location-based service provider, which has been gaining popularity in the last few years. Continue Reading
Five faculty members from the School of Business have been named Ackerman Scholars for academic years 2015-2017. They are: John Phillips of Accounting, Rex Santerre of Finance, Greg Reilly of Management, Girish Punj of Marketing and Bob Day of Operations and Information Management (OPIM).
The Ackerman Scholar award recognizes significant and continuing all-round academic productivity among the faculty of the School, said Sulin Ba, associate dean of academic and research support. It is awarded to faculty who are not already supported by endowed chair, professorship, scholarship or fellowship appointments. The award is supported by the Ackerman Fund, the School of Business and the departments.