Jing Peng


How Can We Get Your Attention?

A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading


Dean’s Annual Report 2016

UConn School of Business Dean's Annual Report 2016

Transforming Futures

In describing the UConn School of Business at this moment, 76 years into its accomplished history, the word “engaged” captures the essence. Our students, faculty and staff are engaged with each other, with our alumni, with the corporate community and with the University.

The School’s growth has been extraordinary, both in terms of enrollment and creating and maintaining vibrant, effective and relevant academic programs. We are transforming the future—of our students, our state, our industries and our world. There is much to celebrate.

We invite you to read the 2016 Dean’s Annual Report.


Welcome New Faculty

Fourteen new faculty members join the UConn School of Business for the Fall 2016 semester. (Nathan Oldham/UConn School of Business)
New faculty members pose for a photograph during orientation. Fourteen new faculty members join the UConn School of Business for the Fall 2016 semester.  (Nathan Oldham/UConn School of Business)

School of Business Adds 14 Professors to Ranks

An OPIM professor with a near-perfect student rating, an expert in entrepreneurship and startups, an MSA graduate who wants to help lead the program she loves, and a management professor who specializes in international business growth are among 14 new faculty members joining the School of Business for the Fall 2016 semester.

Our new faculty include: Continue Reading