Department News

Articles about activities within the academic departments

A Glimpse at Silicon Valley’s Cryptocurrency Craze: A Melding of Reality, Fantasy and Hype

MarketWatch – The hype that has fueled the skyrocketing prices of bitcoin and other cryptocurrencies was on full display this week in San Francisco, where a conference showcasing young companies seeking to catch the crypto wave before it crests offered a perplexing mix of a fantastical future and likely reality.

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‘Thirty Ideas Are Better Than One’

Marketing students at the Oakridge Dairy Farm in Ellington, Conn. (Seth Bahler/Oakridge Dairy)
Marketing students at the Oakridge Dairy Farm in Ellington, Conn. (Seth Bahler/Oakridge Dairy)

Ellington’s Oakridge Dairy Seeks Business Expansion Suggestions from Marketing Students

The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading

Fall 2017 Research Newsletter

Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.

CVS-Aetna Deal Driven By Competitive Threats in Health Care

Hartford Courant – With a blockbuster deal between the corporate giants looming, the pairing of health insurer Aetna Inc. and pharmacy giant CVS may, at first, seem unlikely, but it is dramatic evidence that both companies see competitive threats on multiple fronts in the health care industry.

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New Study Shows Connecticut is Blazing the Trail for Women in Business

The Daily Campus/em> – Hartford ranks seventh in the top 10 American cities for women to start a business, according to a recent Citrix Sharefile study.

The study took into consideration economic and cultural factors such as percentage of businesses in the city owned by women, percentage of women business executives and buying power by local women.

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Scholar Develops Software to Search the Dark Web for Hate Group Manifestos

The Journal of Blacks in Higher EducationUgochukwu O. Etudo, a new assistant professor of operations and information management in the School of Business on the Stamford campus of the University of Connecticut, has developed software that can be used to search the internet and the so-called “Dark Web” to identify websites that espouse radical views and violent behavior.

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Joel Thomas: A Charismatic Go-Getter

Joel Thomas (Nathan Oldham/UConn School of Business)
Joel Thomas (Nathan Oldham/UConn School of Business)

Dubai Native Finds Purpose Leading Learning Community Council

“I think when people hear about UConn’s Learning Communities, they think it is all work and no play. But that’s not how it is,” said Joel Thomas, a junior majoring in finance. Continue Reading

The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading