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MSBAPM Students ‘Awash’ in Knowledge After Completing Capstone Project For Henkel

Father and son washing clothes in washing machine
(istockphoto.com)

Creating a great laundry detergent is just the first step in conquering the household cleaning market.

That’s one of the concepts that UConn MSBAPM students learned during their capstone-class project last month. Their task? Providing data, customer insight, and e-commerce support to Henkel, which markets a wide range of well-known consumer and industrial brands in North America, including Persil®, Purex®, and all® laundry detergents and Snuggle® fabric softeners.Continue Reading


Hartford Has Become One of Top 5 Cities for Techies

Hartford Connecticut
(istockphoto.com)

Hartford is among the Top 5 cities that techies are relocating to in the wake of the global pandemic. Despite rumors that Austin and Miami are luring tech workers, Inc.com is reporting that Madison, Wisc., Cleveland, Sacramento, Minneapolis-St. Paul and Hartford are “winning the war” to attract those fleeing the traditional big-city tech hubs.Continue Reading