Faculty

Marketing Professor, Colleagues Find New Way to Enhance Social Media Influencer Messaging

Posted on by Claire Hall

UConn Today – UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing social media influencer marketing.

In a recently published article in the Journal of Marketing, the researchers highlight how seeding the combination of a prominent influencer and a follower boosts the spread of an endorsement up to fivefold.

“Both researchers and marketers have traditionally believed that the key to social media messaging is to find the influencer with the largest social network,’’ Lurie says.

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UConn Business Researchers Discover Voluntary Corporate Climate Goals Are Viewed Favorably by Investors

Posted on by Claire Hall

UConn Today – As companies face increasing pressure to address climate change, many are choosing to publicly announce voluntary carbon-elimination goals.

Two UConn researchers have discovered that, in addition to highlighting environmental responsibility, these commitments also influence how investors perceive the value of a company.

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School of Business, CLAS, and College of Engineering Host MIP 2026 Research Conference at UConn Stamford

Posted on by Claire Hall

UConn Today – UConn Stamford recently hosted a four-day, invitation-only research conference on mixed-integer programming, a major area of mathematical optimization, known as MIP 2026.

The workshop brought leading academic researchers together with representatives from some of the world’s top technology and analytics companies to discuss new theoretical advances, computational methods, and real-world applications of optimization.

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Commencement Speaker Toni Boucher: Resilience, Enthusiasm, Determination Key to Thriving in Unpredictable Times

Posted on by Claire Hall

UConn Today – Antonietta ‘Toni’ Boucher, the First Selectman of Wilton, a former corporate executive, and a 22-year leader in the Connecticut legislature, looked at the sea of soon-to-be graduates on Saturday, and smiled with tremendous pride.

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UConn Establishes Endowed Accounting Professorship with KPMG

Posted on by Claire Hall

UConn Today – The School of Business has announced the creation of a new endowed accounting professorship, supported through a collaboration with KPMG LLP, the U.S. audit, tax, and advisory firm, to help attract and retain high-performing educators in UConn’s Accounting Department.

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New UConn-Dartmouth Study: Racial Diversity in Higher Ed Leads to Higher Salaries for Grads

Posted on by Claire Hall

UConn Today – Researchers examined more than 6,000 cohorts of MBA and law students over several decades and found that having even one additional minority student among a cohort of 100 students increased starting salaries cumulatively across the cohort by up to $30,000

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UConn Welcomes Five Exceptional Leaders Into Business Hall of Fame

Posted on by Claire Hall

UConn Today – The UConn School of Business inducted five new alumni into the Hall of Fame on Friday night. All are giants in their fields, ranging from space travel to healthcare, professional basketball, and more.

Every one of them spoke passionately about the lasting impact their UConn education, experiences, and friendships had on their careers and their lives.

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Professor Robert Day Named Interim Dean of Business School as University Renews Search For Permanent Leader

Posted on by Claire Hall

UConn Today – The University has announced plans to relaunch its search for a permanent dean of the School of Business.

Management professor Greg Reilly, who has filled the interim dean position for more than a year, will return to the faculty in mid-May, and OPIM professor Robert ‘Bob’ Day will take the top leadership post until a permanent dean is named.

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