Faculty


A Glimpse at Silicon Valley’s Cryptocurrency Craze: A Melding of Reality, Fantasy and Hype

MarketWatch – The hype that has fueled the skyrocketing prices of bitcoin and other cryptocurrencies was on full display this week in San Francisco, where a conference showcasing young companies seeking to catch the crypto wave before it crests offered a perplexing mix of a fantastical future and likely reality.

Read article



A Message from the Associate Dean of Research

Fall 2017 Research eNewsletter

Hello to friends and colleagues across the country and around the world!

The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn. Continue Reading


Fall 2017 Research Newsletter

Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.


CVS-Aetna Deal Driven By Competitive Threats in Health Care

Hartford Courant – With a blockbuster deal between the corporate giants looming, the pairing of health insurer Aetna Inc. and pharmacy giant CVS may, at first, seem unlikely, but it is dramatic evidence that both companies see competitive threats on multiple fronts in the health care industry.

Read article


New Study Shows Connecticut is Blazing the Trail for Women in Business

The Daily Campus/em> – Hartford ranks seventh in the top 10 American cities for women to start a business, according to a recent Citrix Sharefile study.

The study took into consideration economic and cultural factors such as percentage of businesses in the city owned by women, percentage of women business executives and buying power by local women.

Read article


Scholar Develops Software to Search the Dark Web for Hate Group Manifestos

The Journal of Blacks in Higher EducationUgochukwu O. Etudo, a new assistant professor of operations and information management in the School of Business on the Stamford campus of the University of Connecticut, has developed software that can be used to search the internet and the so-called “Dark Web” to identify websites that espouse radical views and violent behavior.

Read article


The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading