Feature Secondary


Alumna Entrepreneur Hopes to Make a Splash with Revamped, Flattering Women’s Swimwear

Hayley Segar '17, founder of 'onewith', posing with a neon sign displaying her company logo.
Hayley Segar ’17 has founded ‘onewith’, a swimwear company focused on East Coast aesthetic and flattering design. (Contributed Photo)

Alumna Hayley Segar ’17 planned a trip to Miami last year and had at least a dozen swimsuit choices for the beach.

She hated every single one of them!Continue Reading



‘Society Gave Up on My Friends’

Janoye Williams,  stands with his business partner Chiziterem Uwaga.  Their startup Junity will be competing in the Wolff New Venture competition this year. (Contributed Photo)
Janoye Williams (right) stands with his business partner Chiziterem Uwaga (left). Their startup Junity will be competing in the Wolff New Venture competition this year. (Contributed Photo)

Startup Bridges Gap Between Struggling Students and Organizations That Help Them

The Florida high school that Janoye Williams was slated to attend was well-known for one thing: underperforming. In fact, it had earned an “F” rating among its peer schools.Continue Reading


15 New Faculty Join Business School

COmposite Image of new faculty members, with a welcome message in the middle
The School of Business welcomes new faculty this fall. Top from left, Meng Gao, Garth Monroe, Tao Lu. Bottom from left, Zachary Suetta, Ryan Coles, Christina Kan.

Fifteen new, accomplished, and enthusiastic faculty have joined the School of Business this fall.Continue Reading


Marketing Professors: Consumers Are Suspicious When Companies Exceed Expectations on Product Recalls

UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading


UConn’s CCEI, Alumni, and Affiliates Honored with 2020 CT Entrepreneur Awards

UConn Today – UConn’s Connecticut Center for Entrepreneurship and Innovation, or CCEI, was a big winner in this year’s Connecticut Entrepreneur Awards, taking home top honors with recognition as the 2020 Community Promoter of the Year.Continue Reading



Family Businesses: ‘We Will Not Let This Business Fail, No Matter What!’

Portrait of mother and daughter working together in a paint store
(istockphoto.com)

There’s an old adage among family-owned businesses that you adapt with the times or you perish. That’s never been more accurate than during a global pandemic, said Robin Bienemann, entrepreneur-in-residence at UConn’s Family Business Program.Continue Reading


Seeing Green: iQ’s First-Place Finisher Innovates Lawn Care, Wins $15k

many people together having an idea symbolized by icons on cubes on wooden background
(istockphoto.com)

A lush green lawn may be the envy of every suburban neighborhood, but many homeowners find it too expensive to hire a lawn service, and too difficult to maintain it properly on their own.Continue Reading


UConn Students Take Third-Place Trophy in International Negotiation Challenge

Congratulations to our 3rd place negotiation tem: Sydney Geer (top left), Katherine McKeon (top middle ), and Robert Eagan (bottom middle) (Contributed Photo)
Congratulations to our 3rd place negotiation tem: Sydney Geer (top left), Katherine McKeon (top middle ), and Robert Eagan (bottom middle) (Contributed Photo)

The COVID-19 pandemic prevented a team of business and law students from traveling to Barcelona, but not from finishing in the Top Three in a prestigious, international negotiation competition.Continue Reading