Author: Claire Hall



‘Thirty Ideas Are Better Than One’

Marketing students at the Oakridge Dairy Farm in Ellington, Conn. (Seth Bahler/Oakridge Dairy)
Marketing students at the Oakridge Dairy Farm in Ellington, Conn. (Seth Bahler/Oakridge Dairy)

Ellington’s Oakridge Dairy Seeks Business Expansion Suggestions from Marketing Students

The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading


Joel Thomas: A Charismatic Go-Getter

Joel Thomas (Nathan Oldham/UConn School of Business)
Joel Thomas (Nathan Oldham/UConn School of Business)

Dubai Native Finds Purpose Leading Learning Community Council

“I think when people hear about UConn’s Learning Communities, they think it is all work and no play. But that’s not how it is,” said Joel Thomas, a junior majoring in finance. Continue Reading


The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading


Business School Hosts NYC Alumni Event

Leading in Turbulent Times (Photo by Andrew Toth/Getty Images for GLG)
Managing Director and Head of Business Development at GLG Patrick Donegan chats with UConn School of Business Dean John Elliott (left) and others at “Leading in Turbulent Times.” The event was presented by GLG and UConn School of Business at GLG (Gerson Lehrman Group) on November 15, 2017 in New York City. (Photo by Andrew Toth/Getty Images for GLG)

Panelists: ‘Turbulent Times’ Provide Opportunities for Leaders to Emerge

Former U.S. Navy SEAL commander David Cooper knows a few things about leading in turbulent times.

Cooper served the elite unit for 25 years, ventured on dozens of dangerous deployments, and earned an array of medals, including one Silver Star and six Bronze Stars.

So when he talked about the U.S. Navy Seals’ 10-year manhunt for Osama bin Laden, and his killing in May 2011, the audience of UConn graduate business students, alumni and friends were engrossed. Continue Reading




CIOs Ask Daily: What’s Next in Business?

CIO panelists from Synchrony Financial, FactSet, and Stanley Black & Decker talk about Leading Digital Transformation (Katherine Ruiz/UConn School of Business)
CIO panelists from Synchrony Financial, FactSet, and Stanley Black & Decker talk about Leading Digital Transformation (Katherine Ruiz/UConn School of Business)

Whether their business is customer service, manufacturing of tools, or software and analytics, corporate chief information officers are always focused on the next “best technology.”

That was the message from the UConn School of Business-sponsored program on Nov. 7 titled, “Leading Digital Transformation,” at the Stamford campus. Panelists included Carol Juel of Synchrony Financial, Cindy Finkelman of FactSet and Lori Groth of Stanley Black & Decker. The program was moderated by Sulin Ba, associate dean.

All three presenters talked about the rapid pace of business today and that their companies must quickly adapt to digital transformations ranging from cybersecurity to artificial intelligence to employee recruitment.


UConn Hosts CIBER Case Challenge

CIBER Case Challenge participants gather around the Husky statue on the UConn Storrs campus for a quick photo. (Arminda Kamphausen/UConn School of Business)
CIBER Case Challenge participants gather around the Husky statue on the UConn Storrs campus for a quick photo. (Arminda Kamphausen/UConn School of Business)

Unique Competition Requires Strong Knowledge; Fosters Quick Team Bonding, Personal Growth

The UConn Center for International Business and Education Research (CIBER) held its 14th Annual Case Challenge in October and the event included business case brainstorming, forging new friendships and a day trip to Boston. Continue Reading


Newman’s Own Grant Fortifies UConn’s Veteran Entrepreneurship Program

The EBV hosts up to 25 U.S. military veterans during an annual, 10-day program that prepares them to become entrepreneurs. Pictured above, EBV Class of 2017 veterans in class. (Nathan Oldham/UConn School of Business)
The EBV hosts up to 25 U.S. military veterans during an annual, 10-day program that prepares them to become entrepreneurs. Pictured above, EBV Class of 2017 veterans in class. (Nathan Oldham/UConn School of Business)

“They Consider Us Elite”

Newman’s Own Foundation has awarded a $135,000 grant to the School of Business’ Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), one of only 26 non-profits nationwide to receive financial support. Continue Reading