Author: Claire Hall


Marketing Professors: Consumers Are Suspicious When Companies Exceed Expectations on Product Recalls

UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading



Family Businesses: ‘We Will Not Let This Business Fail, No Matter What!’

Portrait of mother and daughter working together in a paint store
(istockphoto.com)

There’s an old adage among family-owned businesses that you adapt with the times or you perish. That’s never been more accurate than during a global pandemic, said Robin Bienemann, entrepreneur-in-residence at UConn’s Family Business Program.Continue Reading


Seeing Green: iQ’s First-Place Finisher Innovates Lawn Care, Wins $15k

many people together having an idea symbolized by icons on cubes on wooden background
(istockphoto.com)

A lush green lawn may be the envy of every suburban neighborhood, but many homeowners find it too expensive to hire a lawn service, and too difficult to maintain it properly on their own.Continue Reading


UConn Students Take Third-Place Trophy in International Negotiation Challenge

Congratulations to our 3rd place negotiation tem: Sydney Geer (top left), Katherine McKeon (top middle ), and Robert Eagan (bottom middle) (Contributed Photo)
Congratulations to our 3rd place negotiation tem: Sydney Geer (top left), Katherine McKeon (top middle ), and Robert Eagan (bottom middle) (Contributed Photo)

The COVID-19 pandemic prevented a team of business and law students from traveling to Barcelona, but not from finishing in the Top Three in a prestigious, international negotiation competition.Continue Reading



Freshman Entrepreneur Has the Antidote to Harsh Winters: Fun Flannel Shirts

UConn Today – “The flannel industry has been producing the same drab colors and patterns for over 100 years. It’s ripe for change,’’ says Will, a native of Marshfield, Mass. “I want to bring a new look to the industry with flannels that make you smile, especially in New England, where the winters are harsh.’’Continue Reading