Debanjan Mitra


Professor Mitra: Marketers Who Don’t Maximize Data Analysis Are Sitting On An Untapped Gold Mine

Businessman uses magnifying glass to change data arrow direction
(istockphoto.com)

Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading




Winds of Change: Customer Demands, Improving Technology are Creating a New World for Retailers


In Philip Dick’s “A Minority Report,” Tom Cruise walks through a mall where his character’s name is called out by a screen and he is addressed for an ultra-targeted Guinness ad.Continue Reading


New Business School Faculty for 2018

Top row, from left: Alina Lerman, Alexander Amati, Heidi Bailey, Stephen Brown. Bottom row, from left: Wei Chen, Redona Methasani ’18 Ph.D., Jo (Kyoungjo) Oh.
Top row, from left: Alina Lerman, Alexander Amati, Heidi Bailey, Stephen Brown.
Bottom row, from left: Wei Chen, Redona Methasani ’18 Ph.D., Jo (Kyoungjo) Oh.

Four UConn alumni, high-ranking executives from Anthem and Electric Boat, and professors with ties to Harvard and Yale are among the 14 new faculty joining the UConn School of Business this fall.Continue Reading


New Business Faculty Drawn by UConn’s Reputation

Alina Lerman and Debanjan Mitra will join the UConn School of Business faculty this fall. (Alina Lerman, Debanjan Mitra)
Alina Lerman and Debanjan Mitra will join the UConn School of Business faculty this fall. (Alina Lerman, Debanjan Mitra)

The UConn School of Business is welcoming two distinguished veteran faculty members this fall, including an accounting expert from Yale and a marketing professor who studies innovation. Continue Reading