Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading
Marketing professor Mary Caravella and three colleagues have been named the recipients of the American Marketing Association’s 2020 Louis W. Stern Award for research excellence.Continue Reading
Have large financial companies secretly circumvented government regulations designed to safeguard vulnerable investors from bad decision-making? Continue Reading
In Philip Dick’s “A Minority Report,” Tom Cruise walks through a mall where his character’s name is called out by a screen and he is addressed for an ultra-targeted Guinness ad.Continue Reading
Four UConn alumni, high-ranking executives from Anthem and Electric Boat, and professors with ties to Harvard and Yale are among the 14 new faculty joining the UConn School of Business this fall.Continue Reading
The UConn School of Business is welcoming two distinguished veteran faculty members this fall, including an accounting expert from Yale and a marketing professor who studies innovation. Continue Reading