Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.
When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading
Professor Etudo Created Software that May Pinpoint ISIS, Other Hate-Groups’ Radicalization Sites
A fascinating trait of mass murderers and terrorists is that they typically leave a lengthy manifesto detailing the impetus for their actions. Continue Reading
Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading
UConn Professor Discovers that Heavy Weekend Users May be Substituting Social Media for a Social Life
Are you at risk of becoming addicted to social media?
It seems that the answer lies not in how much you tweet or microblog, but, rather, if you find yourself posting significantly more on weekends than weekdays. Continue Reading
At the University of Connecticut, we are extremely proud of our exceptional, talented and dedicated faculty. Nevertheless, it is particularly gratifying when other professional organizations join us in recognizing our professors’ many achievements.
Last semester, two of our distinguished professors, James Marsden and John Mathieu, were honored with prestigious, lifetime achievement awards.
Professor Grosser: When It Comes to Nurturing Innovation, Colleagues Play a Huge Role
Companies can nurture more creativity and innovation by identifying and strategically connecting their best innovators with other employees, because their talent and mindset will likely inspire co-workers. Continue Reading
Comparable Financial Statements Help Acquirers Make Smarter Deals
Financial accounting may play an even more important role than previously recognized when it comes to corporate acquisition decisions, according to a UConn professor. Continue Reading
UConn Researcher Finds ‘Mobile Geo-Targeting’ Can Be a Powerful Tool for Business Growth
With the typical American consumer spending three hours a day on a smartphone, savvy companies are quickly trying to capitalize on new technology that allows them to market their businesses electronically. Continue Reading