Spring has arrived in Connecticut and, with it a renewed sense of excitement, growth and accomplishment both in our classrooms and through our research commitment. I would like to share with you some of our recent milestones.
A large collection of finance literature argues that equity securities are subject to potential misvaluation by investors, where the sources of misvaluation are attributed primarily to behavioral biases, such as overconfidence, conservatism and others. Continue Reading
Do more strict accounting laws, designed to help shareholders gain better insight into corporations, ultimately harm a firm’s competitive position by forcing disclosure of proprietary information?
In a business climate where colleagues may never share office space or even meet face-to-face, Marketing Professor Nicholas Lurie has found that more visual information technologies can help virtual teams build consensus under tight deadlines. Continue Reading
The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.
But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading
Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading
A fascinating trait of mass murderers and terrorists is that they typically leave a lengthy manifesto detailing the impetus for their actions. Continue Reading
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading