Fall 2017 Research eNewsletter
Hello to friends and colleagues across the country and around the world!
The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business) When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women?
Leanne Adams speaks with Christopher Miller after the first faculty meeting in September. Both Adams and Miller are new instructors-in-residence in the accounting department. (Nathan Oldham/UConn School of Business) Impressive Professors Bring Strong Credentials, Added Zeal to School of Business Ranks
An expert in terror analytics, a marketer who worked for NBC, Pepsi and Disney, and a champion of the
volunteer income tax program at UConn are among the newest faculty at the School of Business. Continue Reading