Fast Company – If you’re designing a new product or marketing campaign, what’s the better source of creativity: Your brain or your heart? That’s a question posed by the University of Connecticut and the University of Illinois in a new study published in the Journal of Consumer Research.
The Marketing Department hosted the 8th annual Voya Financial Colloquium on Oct. 26, where three world renowned scholars, Markus Giesler, Page Moreau, and Elie Ofek, presented their research on creativity and innovation in marketing. Continue Reading
Fall 2017 Research eNewsletter
Hello to friends and colleagues across the country and around the world!
The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn. Continue Reading
When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading