Professor Robin Coulter, head of the Marketing Department at the School of Business and Voya Financial Fellow, has been named a 2023 American Marketing Association (AMA) Fellow.Continue Reading
UConn marketing professor Kelly Herd, who specializes in consumer psychology and creativity, and is known as a passionate advocate for her students, has been named to Poets & Quants’ list of 50 Best Undergraduate Business Professors.Continue Reading
The UConn Chapter of the American Association of University Professors has recognized assistant professor of marketing Kelly Herd with a teaching innovation award.Continue Reading
The UConn Chapter of the American Association of University Professors has recognized professor Nora Madjar of the management department for teaching excellence.Continue Reading
The Marketing Department hosted the 8th annual Voya Financial Colloquium on Oct. 26, where three world renowned scholars, Markus Giesler, Page Moreau, and Elie Ofek, presented their research on creativity and innovation in marketing. Continue Reading
Hello to friends and colleagues across the country and around the world!
The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn. Continue Reading
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading
An expert in terror analytics, a marketer who worked for NBC, Pepsi and Disney, and a champion of the volunteer income tax program at UConn are among the newest faculty at the School of Business. Continue Reading