Stamford Advocate – Vineyard Vines, the preppy clothing company known for its smiling-whale logo, has launched one of its largest initiatives by teaming up with retailing giant Target.
Robin Coulter
The Quest for Joy
Medium – A Q&A with Professor Robin Coulter about Marie Kondo, the psychology of clutter, and what it means for marketers.
Fast Forward to 2018
Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers
If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!
Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading
5 Strategies of ‘Psychological Pricing’
Three Marketing Professors to Retire
School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross
Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.
This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading
Voya Conference: Self-Identity and Marketing
“Identity and the Self in Marketing,” was the theme of this year’s Voya Financial Colloquium on April 7 at the School of Business. Continue Reading
UConn Senior Margo Bailey Awarded Fulbright
Bailey Plans Career Helping Kids Appreciate Foreign Languages, Cultures, People
How do you top a college career that includes two study-abroad trips, internships at international companies, and a three-part honors thesis exploring bilingual advertising and the toy industry?
Margo Bailey, a senior honors student majoring in marketing, did it by earning a Fulbright Scholarship. Continue Reading
Stamford-Based Nestlé Waters Brews New Lines of Nestea
Cinthia B. Satornino Joins Business Faculty
Professor Contributes to White House Agenda on Fostering Success Among Hispanic College Students
Newly hired UConn professor Cinthia Beccacece Satornino hopes to use her expertise as part of a White House educational initiative to assist Hispanic students in completing their college education. Continue Reading
Robin Coulter, Marketing Professor, Receives S. Tamer Cavusgil Award
Robin Coulter, professor of marketing, University of Connecticut, and Yuliya Strizhakova, associate professor of marketing, Rutgers University received the 2015 S. Tamer Cavusgil Award at the Summer 2016 American Marketing Association Conference held in Atlanta in early August. The Editorial Board of the Journal of International Marketing identified their article, “Drivers of Local Relative to Global Brand Purchases: A Contingency Approach,” as making the most significant contribution to the advancement of the practice of international marketing management in 2015.