Assistant Professor Kevin McEvoy, pictured above, will be honored with the University’s Faculty Excellence in Graduate Teaching Award, presented by the UConn Foundation Alumni Relations Office. (Nathan Oldham / UConn School of Business)
, an assistant professor-in-residence in Marketing, has been selected to receive the University’s Faculty Excellence in Graduate Teaching Award. Kevin McEvoy Continue Reading
Pictured above, Vincent Carrafiello teaching during his time at UConn. He passed away at the age of 78. (Nathan Oldham / UConn School of Business)
Beloved business law professor Vincent Carrafiello, a two-time alumnus who devoted 52 years to educating UConn students, passed away on Saturday at age 78. Continue Reading
Stamford Advocate – Vineyard Vines, the preppy clothing company known for its smiling-whale logo, has launched one of its largest initiatives by teaming up with retailing giant Target.
Medium – A Q&A with Professor about Robin Coulter Marie Kondo, the psychology of clutter, and what it means for marketers.
Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers
If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!
Many Americans are strong believers in a ‘fresh start,’ reports Professor
, the head of the UConn School of Business Robin Coulter Marketing Department. Continue Reading
True Viral News – We are all in business to solve problems, add value and make a profit — tasks which involve pricing your product or service. But how do you effectively price your product or service to increase sales and make more money with little or no effort?
School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross
Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent
Marketing Department professors.
This year’s three School of Business retirees all hail from the Marketing Department, and include:
From left: Bill Ross, Remi Trudel, Jennifer Escalas, Karen Winterich, Mark Forehand, and Robin Coulter (Nathan Oldham/UConn School of Business)
“Identity and the Self in Marketing,” was the theme of this year’s Voya Financial Colloquium on April 7 at the School of Business.
Margo Bailey, a senior honors student majoring in marketing, is the sole recipient of the competitive Fulbright Scholarship to earn a master’s degree in management at IE Business School in Madrid, Spain. (Nathan Oldham/UConn School of Business) Bailey Plans Career Helping Kids Appreciate Foreign Languages, Cultures, People
How do you top a college career that includes two study-abroad trips, internships at international companies, and a three-part honors thesis exploring bilingual advertising and the toy industry?
Margo Bailey, a senior honors student majoring in marketing, did it by earning a Fulbright Scholarship. Continue Reading
Stamford Advocate– Several marketing experts said they expected the new lineup to improve consumers’ perception of the brand.