Hartford Courant – “Retailers want to make sure that they’ve created a playlist that makes customers want to come into the store, said Robin Coulter, professor of marketing and VOYA Financial Fellow who specializes in consumer behavior at the University of Connecticut School of Business.
The Daily Campus – Robin Coulter, a professor at UConn and head of the marketing department within the School of Business, offered her perspective on this year’s Black Friday. Coulter echoed the idea that some find it objectionable to shop on Thanksgiving, while adding that there are a variety of reasons for people to shop online over a “brick and mortar store.”
Professor Robin Coulter Brings New Ideas, Energy to American Marketing Association
UConn Marketing Professor Robin Coulter has been selected as the 2015-16 president of the prestigious American Marketing Association’s Academic Council.
Coulter said she has identified three key goals to focus on during her tenure with the organization, which has 30,000 members worldwide.
“It’s an exciting time to be president of Academic Council, as there are many opportunities to make change,” Coulter said. “I’m looking forward to working with Russ Klein, the AMA’s new CEO, and his management team.”Continue Reading
A Week in South Africa Proves Life-Altering for EMBA Students
When Executive MBA (EMBA) students Julia Winer and Srinivas Loke travelled to Johannesburg and Cape Town, South Africa, this summer, as part of their curriculum, they expected to learn about the country’s history, culture and business challenges.
What surprised them both was how profound the experience was, and the way it changed their perspectives on life and business.Continue Reading
Journal of International Marketing (2015), 23 (1), 1-22.
Yuliya Strizhakova and Robin A. Coulter
As globalization has ensued, consumers around the world are increasingly making choices between global brands (sold under the same name in multiple countries around the world), and local brands (sold under a given name in one country or local region). Historically, local brands, particularly in emerging markets, were viewed as low quality and unappealing, but with the increased prevalence of global brands, local brands have become more competitive alternatives that signal originality, local cultural connections, pride and prestige. Notably, local brands are steadily gaining market share in India, China, Russia, and Brazil.Continue Reading
Marketing Profs – Consumers are sensitive to the text size of discounted prices on price tags and product advertisements, according to researchers Keith Coulter and Robin Coulter from Clark University and the University of Connecticut, respectively. They found that consumers perceive price to be significantly lower when the reduced price is printed in a smaller font than that of the original price.
“Display: Marketing as Art,” an exhibition at the Contemporary Art Galleries in Spring 2014, featured the works of artists Martin Basher of New Zealand, Gabriele Beveridge of London, Dike Blair of New York, Josephine Meckseper of Germany, and Mika Tajima of Los Angeles. Barry Rosenberg, curator of CAG, transformed the gallery into an open space revealing the glass windows along the street-side of the gallery, “I wanted to take advantage of the reflected image, recreating retail space,” Rosenberg says. “Each use sculpture or work of art individually, but also together. The floor is painted red. It’s all about high-end design and product.” The artists’ works offered a fresh look at Marshall McLuhan’s “the medium is the message” and illustrate, engage, and challenge the visual language of commercialism.
On April 14, 2014, Barry Rosenberg hosted a symposium with Martin Basher, Dike Blair, and Mika Tajima presenting their work and Robin Coulter, professor of marketing, sharing observations of art, commercialization, and marketing. The Marketing Department was a sponsor of the exhibition.
‘Paradise Sale,’ a work by Martin Basher of New Zealand, is a mixed media work that includes Plexiglas, aluminum, and fluorescent lights. Located outdoors, at night it reveals a painting of a sunset beach.
On the faculty front, we bid farewell to Subhash Jain, who received the American Marketing Association’s 2013 Significant Contributions to Global Marketing Award, and retired in December. We welcomed three scholars with expertise in digital marketing and analytics. Jane Gu, Ph.D, works in digital marketing and distribution channels; Jane is teaching New Media Marketing Strategies. David Norton, Ph.D., is a recent graduate from University of South Carolina’s Darla Moore School of Business; Dr. Norton’s research focuses on consumer behavior in the digital marketing environment; he is teaching Introduction to Marketing Management. Hee Mok Park, Ph.D., a recent graduate of the University of Michigan’s Ross School of Business, focuses on empirical modeling of marketing problems, and will be teaching Marketing and Data Analytics.
Our students continue to make us proud! Josh Lagan ’14 was named one of the Top 10 Student Sports Business Leaders, Caitlin Taylor ’14 shares her internship experiences in marketing and social media, and Pi Sigma Epsilon, our sales and marketing fraternity, hosted the 2013 Northeast Regional Conference!
Our alumni continue to be important partners! John Fodor, Executive Vice President of American Funds Distributors, Inc., Capital Research Management Company, was named our 2012-13 Outstanding Alumnus. John is our keynote speaker at the Department’s Student and Alumni Networking Reception on February 10(register at uconn.biz/mktg2014). We hope to see you there! We greatly appreciate the creation of scholarship funds for our students and gifts to the Marketing and Business Law Endowment for Excellence.
Each newsletter highlights contributions of our faculty. Please read more about Bill Ross‘ award winning article, “Individual Differences in Brand Schematicity” and Robin Coulter’s recent work on the effects of automatic color preference on consumer choice. At the 2013 American Business Law Conference, our Business Law faculty were revered, “their research, teaching, and service to the academy makes the UConn business law faculty one of the most prominent cohorts in the discipline,” and Mark DeAngelis was again honored as one of four national Master Teacher finalists for the Charles M. Hewitt Master Teacher Competition.
Our best wishes for a happy and healthy 2014!
Professor of Marketing
Education takes many roads! In January, Professor Bill Ross led an MBA group to Lyon, France, and in June, Professor Robin Coulter led the Executive MBA Class of 2014 on their trip to Beijing, China (see the photos here). Both trips were filled with enriching academic and cultural experiences.
We are pleased to share these with you in our latest newsletter, along with exciting updates from our undergraduate, graduate, and Ph.D. programs here in Connecticut.
>>Access the Fall 2013 Marketing Department Newsletter (PDF)
In this issue, you’ll read about our undergraduate students who developed a promotional and advertising campaign for the Honda Civic sedan and graduate students who tackled marketing challenges for The Palace – Stamford Center for the Arts and News America Marketing.
You’ll find that we are also looking forward to some exciting research: Professors Hongju Liu, Nicholas Lurie, and Joseph Pancras received prestigious Marketing Science Institute grants for their proposals on mobile marketing.
View the full newsletter here to learn more. We are looking forward to a great 2013-14 academic year!