Susan Spiggle


Professor Emerita Susan Spiggle Gives Large Gift to PhD Program

Professor Emerita Susan Spiggle, pictured above, teaches a course in 2018.
Professor Emerita Susan Spiggle, pictured above, teaches a course in 2018. Spiggle recently made a generous donation to the School of Business. (Contributed Photo)

For novice writers, it is often difficult to accept constructive criticism and develop a willingness to edit and repeatedly revise their work.

Overcoming that reluctance is essential for Ph.D. students who plan to become professors, because their careers hinge on their ability to clearly define their research and present it in a concise and appealing way to editors at top academic journals.

“For future faculty members, being able to write is their bread and butter,” said Professor Emerita Susan Spiggle. “You can have all the best data in the world but if you can’t write clearly and define the importance of your work, it really doesn’t matter at all.”Continue Reading


Ph.D. Candidates: From Writing Prose to Writing Pros

Susan Spiggle, professor emeritus in marketing, delivers a presentation entitled "Principles of Writing for Clarity" during the Fall '18 semester.
Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled “Principles of Writing for Clarity” during the Fall ’18 semester. (Nathan Oldham / UConn School of Business)

Hongfei Li, a Ph.D. candidate in Operations and Information Management, knows there’s more to writing a great research paper than just having a fascinating topic. Continue Reading


Three Marketing Professors to Retire

Marketing Department Retirement Reception - April 2017

School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross

Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.

This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading