Author: Brian Kelleher

UConn Ranked #1

UConn was ranked #1 in the ranking of the Top 25 Online Masters in Accounting Degree Programs by Accounting Degree Review, an independent and objective resource for current and prospective accounting and finance students. See the full article and top 25 listing here.

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Stewart Lander named 2013-14 Outstanding Alumnus

SteStewart Landerwart Lander (UConn, ‘80) has been named the 2013-14 Outstanding Alumnus by the Marketing Department. The Marketing Department has been privileged to have Stewart as a friend for many years. We are very appreciative of the Lander Family Scholarship that Stewart and his wife, Pam, established, which provides financial support to some of our best students in the professional sales leadership area. Stewart has been integral to our Program for Sales Leadership as a member of the PSL Advisory Committee, contributing valuable insights and perspectives on professional selling trends that have enhanced our ongoing experiential learning curriculum initiatives. He has given generously of his time to mentoring our students and giving guest lectures in our undergraduate sales-focused courses, and graduate marketing courses.

Stewart has more than 30 years of experience in selling and leading large sales teams in the financial services industry. Stewart was successful in the distribution marketplace as a Sr. VP/ National Sales Manager and represented firms which included GE Financial, Genworth Financial and Invest Financial. Currently with Sandler Training-TEM Associates, Stewart coaches individuals and collaborates with companies on professional and personal development programs which increase the sales performance of individuals and teams.

Stewart earned his Masters Degree from the University of Connecticut in Guidance Counseling and Personnel, and has certification in Leadership and Sales Excellence from General Electric and the Darden School of Business, and also has Six Sigma Certification.

As a Founders Council Member for the Greatest Save/KinderVision Foundation, Stewart helps provide educational programs for families, law enforcement and the community at large on how to keep kids safe.

Stewart resides in Connecticut with his wife, Pam; they have two children, Helen and Stephen.

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Office of Undergraduate Advising Offers Snacks & Hot Cocoa for Finals

Take a break from studying and come join the Office Of Undergraduate Advising for some Hot Cocoa and Goldfish!

Fishies For Finals

When: Wednesday Dec.10th & Friday Dec. 12th 

Where: School of Business, 2nd Floor Atrium

Time: 10:00 a.m.-12:00 p.m.

Also consider full-time or internship opportunties with Pepperidge Farm, resumes to be submitted online through


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Faculty Research: Consumer Reactions to Round Numbers in Brand Names

Marketing Letters (forthcoming)

Kunter Gunasti and Timucin Ozcan.

In a recent research Kunter Gunasti and his-coauthor show that consumers prefer products labeled with brand names including round numbers (e.g., Centrum 100 multivitamins) to those including non-round numbers (e.g., Centrum 103). A systematic investigation of alphanumeric brand names used in numerous product categories indicates that round numbers such as 10, 50, 100, etc. are over-represented in the marketplace. Regardless of the product category, consumers have more favorable judgments and higher preferences of brand names including round numbers.Continue Reading

Habitat for Humanity

On November 8, 2014 members of the Real Estate Society volunteered their time in Bristol, Connecticut to work with Habitat for Humanity. Students helped sand and paint newly constructed homes for individuals who would not be able to afford a home without the assistance of Habitat for Humanity and their donors. The students said it was a rewarding and enjoyable experience and look forward to working with the organization in the future.


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2014 Cornell Real Estate Competition

A team of real estate students from the University of Connecticut earned third place in a prestigious international case competition on November 4 in New York City, sponsored by Cornell University.The UConn team consisted of William Bartol, Drew Harney, Austin Smyth, Kristine Victor and Patrick Nista. Francesca Michel was the alternate
.UConn Students
John Glascock, director of the Center for Real Estate and Urban Economic Studies, said that the UConn students gave an excellent presentation and secured the honor despite fierce global competition from top-rated schools, including McGill, University of Sydney, Cornell, Brown and NYU.
To read more about the competition click here

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PEAK Leadership Conference – Freshman & Sophomores

The Peak Leadership Conference is an interactive, three-day event that exposes college freshmen and sophomores to Prudential’s dynamic career paths and diverse, inclusive culture.

Students will have the opportunity to learn more about Prudential career paths in IT/digital, asset management, finance, marketing, accounting, and more. All travel and lodging expenses are covered by Prudential.

Applications are being accepted from now through December 15th. Students can learn more at

The Peak Leadership conference will take place at Prudential’s corporate headquarters in Newark, NJ from May 17-20, 2015.

Because Prudential is committed to the power of an inclusive workplace, students who are Black, Hispanic, Native American, LGBT, female, as well as veterans and students with disabilities are encouraged to apply.

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Yale Professor Vineet Kumar Visits UConn

vOn the invitation of the Marketing Department, Professor Vineet Kumar from Yale School of Management gave a research seminar about “The marketing impacts of operations and technology: the case of movies by mail” on Friday, November 7th. This research examines the rental-by-mail (RBM) business model, often called the “Netflix” business model. By developing a dynamic structural framework that is applicable for a variety of RBM services that include movies, games and books, he investigates consumers’ consumption and purchase decisions. His analysis suggests that consumers are forward-looking and strategically plan their consumption to maximize inter-temporal utility under the constraints of instantaneous quota and mailing time. Based on these insights on consumer behavior, he uncovers the optimal pricing and plan menu for the firm.

Vineet Kumar is Assistant Professor of Marketing at Yale School of Management. He received a Ph.D. in Industrial Administration from Carnegie Mellon University and taught at Harvard Business School as Assistant Professor of Business Administration from 2010 to 2014. His research interests focus on digital and social strategy. He has published in Marketing Science, Marketing Letters, and Harvard Business Review.

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