Author: Brian Kelleher

Graduate Career Connections

UConn welcomed 17 companies at the Graduate Business Learning Center for a fall Graduate Career Connections Event. More than 200 students participated in the event, of them about 130 were BAPM students, to learn about the various companies. A few companies conducted interviews on site. A press release with more information is soon to come, keep a look out!

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Priceline Data Challenge

Priceline is partnering with UConn to host a data challenge. Students will perform research and build predictive models on customer search behaviors. The finalists will present their project to the Priceline executive Board at Priceline headquarters in Norwalk, CT. Registration for the competition will close on November 12th at midnight and the challenge official starts today! Results of the top team will be posted after Thanksgiving.

Team Registration:

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A “Taylor-Made” Experience: How Social Media Marketing Brought Me Into Taylor Swift’s World


As a marketing major entering my senior year at UConn, I discussed the idea of doing an independent study with my advisor about how artists leverage social media marketing in the music industry. Starting off, I needed to pick a specific artist and track their use of social media to investigate its effect on music sales. Needless to say, I picked Taylor Swift, who I’ve been an active fan of for years.

Throughout September, I researched Swift’s social media evolution from creating a MySpace account up through her joining Twitter, Instagram and Tumblr. I simultaneously reviewed her music sales and chart positions to see if I could connect the link between social media and sales. I noticed that Swift develops personal relationships with her fans by using social media as a channel to communicate not only her music, but also herself, as a person.

On a Thursday afternoon in early October I received a call from Swift’s team asking me to be a part of an exclusive Taylor Swift-related opportunity in two days. The invitation sounded almost too good to be true. So Saturday afternoon I traveled to Rhode Island, and I was subsequently shuttled over to Swift’s home. The entire experience was surreal.

I spent Saturday night at her home with several other fans and essentially hung out with Taylor Swift. We listened to the new album “1989” and got to hear the personal stories behind the songs. The listening session ended with a dance party to the lead single off the album “Shake It Off” where she singled me out amongst the crowd to dance with until the end of the song. Needless to say, I felt as if I was living in a daydream. That night we learned Swift and her team selected us because they had been looking for everyday, loyal fans on social media for months. Ironically, I became a part of my own social media project!

T-Swift-2Upon getting home, I posted a Polaroid picture of Taylor and myself from the night on my social media accounts, and even my close friends were quick to dismiss it as photoshopped. The next morning, I woke up to find Taylor, herself, had Tweeted and Instagrammed our photo, validating the entire experience and essentially bringing my social media project full-circle.

A few weeks later, she posted a YouTube video that shows a behind-the-scenes look at the Secret Sessions she held at each of her four homes across the country. Fortunately, my one-on-one dancing session made the cut, which allows me to relive the entire experience.

So here I am back in the present, and all I can ask myself is this: what could the future possibly hold for me now? To be honest, I don’t have an answer, but I think Swift sums it up best with this lyric,

“It’s like I’ve got this music in my mind saying it’s gonna be alright.”

And it will be.

-Marc Castonguay

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Faculty Research: A Firm-Driven Approach to Global Governance and Sustainability

American Business Law Journal (forthcoming)

Stephen Park and Gerlinde Berger-Walliser.

The multifaceted role of multinational corporations as quasi-regulators is of growing importance to international business. Corporations increasingly participate in two kinds of international rulemaking: (i) non-binding “soft” law standard setting; and (ii) self-regulation through private rules and standards. Soft law and private regulation often fill governance gaps left by incomplete and/or ineffective governmental regulation. One of the most prominent examples is sustainability rulemaking, in which corporations have become increasingly active due to their growing awareness of the directly-borne costs of environmental degradation and the potential strategic benefits of corporate social responsibility.Continue Reading

Goldman Sachs Scholarship for Excellence Program

The Goldman Sachs Scholarship for Excellence Program is an integral part of our diversity recruiting effort, helping to attract Black, Hispanic/Latino, and Native American undergraduate students to careers at Goldman Sachs.

The scholarship is a reflection of our Business Principles and is awarded to recognize outstanding students and the achievements they have made. Upon acceptance of a summer internship offer, SFE recipients will be awarded up to $15,000* and have a leadership opportunity as a GS Campus Ambassador on their respective campuses.

Application Checklist:

To be considered for the Scholarship for Excellence, you must complete the following steps:

1. Complete an application online using our events portal at and selecting ‘Interviews’ under Event Type.

2. Please explain which one of our fourteen Business Principles you identify with the most. Business principles can be found by using the following link,

a. Applicants may choose one of the following mediums for submission: 450 word essay, 2 minute video, or slide presentation.

b. You may submit an essay or slide presentation via the online application. Slides should be in PDF format. Videos submissions should be emailed to

3. Invited candidates will travel to Goldman Sachs for an in-person evaluation of the Business Principle presentation.

Deadline: The application deadline is Sunday, November 16 by 11:59 p.m.


For questions regarding the application process, please contact

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Schools of Law and Business hold Joint Retreat to Promote Scholarship and Programming

kOn September 26, law school and business school faculty held a joint retreat at the UConn Law School in Hartford, Connecticut. Participants attended a variety of academic sessions on mutually interested topics, including dig data, financial markets and corporate governance, human rights and ethics, and sustainability. The lunch speaker was Kip Hall, Esq., a senior attorney at DLA Piper, who presented on the importance of understanding compliance for both law students and business students.

Approximately sixty faculty from both schools attended. Feedback was strongly positive and faculty reported that they gained useful contacts throughout the day. Marketing and business law faculty played prominent roles at the retreat, fostering common ground in the areas of big data, corporate governance, and international business. The goal of the retreat is to develop new programs that enrich the options for students while leveraging the considerable expertise of the two schools in joint initiatives.

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Professional Selling Role-Play and Networking Event

lEvery semester, our exciting Professional Selling Role-Play and Networking Event facilitates conversation between our students and sales professionals. This fall, over 35 students in the Professional Selling course acted out sales calls with professional representatives from 9 PSL partner companies. During the initial round of sales calls, our students met with company representatives and engaged in 20 minute rounds of calls.  Students with the highest scores proceeded to the final round of the competition. During the final round, they engaged in a sales call in front of a panel of representatives. We are pleased to announce this year’s winners are Hannah Kirsch and Amar Singh.

UConn’s Marketing Department offers students the experience and training to excel in professional sales. The Program for Sales Leadership (PSL), provides interactive classes, sales competitions, student-run organizations, and accredited professional sales internships to give students experiential learning and insights on career development. PSL also emphasizes the critical thinking, communication, and data-driven analytical approaches that today’s leading businesses value.

This year, the PSL Role Play and Networking Event brought together our partner companies with over 80 passionate professional sales students to discuss sales careers and opportunities. If your company is interested in building an enduring relationship with PSL, please contact the PSL Program at

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National Black MBA Association, Inc. – Westchester Greater Connecticut Chapter Scholarship

The Westchester/Greater Connecticut Chapter of the National Black MBA Association is offering scholarships to outstanding minority students pursuing undergraduate and graduate management/business degrees, while demonstrating strong leadership abilities and a commitment to their communities. This year the program awards scholarships ranging from $1,000 for undergrads and $2,000 for master’s candidates.

Please note the deadline to apply is December 15, 2014.

Please click the link to apply –


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American Bullion College Scholarship

Scholarship Essay Rules

  • Scholarship essay must be a minimum of 500 words, maximum of 2,000 words.
  • Applicant must be currently enrolled at an accredited high school, college, or university within the United States.
  • Applicant must be a legal resident of the United States or hold a valid U.S. student visa.
  • One submission per person, per year.
  • Essays that fail to meet the above requirements will be disregarded.
  • Winners may have their essay featured on the American Bullion website, Facebook page, and blog. For up-to-date information on the scholarship and other American Bullion announcements, follow American Bullion on Twitter and Facebook.

Scholarship Deadlines

  • Application Deadline: January 1, 2015
  • Winners Selected: January 15, 2015
  • Winners Contacted: January 30, 2015

Scholarship Application

To apply for this scholarship opportunity, please complete the following form and include a 500-2,000 word essay answering the question: “Why is gold a good investment for future generations?” –

For more information and to submit your scholarship application go to American Bullion.

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The Excel Builders Scholarship

Excel Builders are proud to announce their first-ever college scholarship for the 2015 school year. It is their hope that this $1,000.00 scholarship will make a big difference towards helping one student achieve his or her dreams. The scholarship is available to college students and high school students entering college. Entry close date is December 30th, 2014. Winner will be chosen January 15, 2015.

About Excel Builders Scholarship

Few industries are as close to the changing way that people live their lives as home construction. We’ve seen amazing changes in the way people live their lives since we started in this business, in everything from style to comfort and efficiency. We know that new life-changing innovations are always just around the corner. Who better to tell us about the homes of the future than the nation’s students? Your mission, should you choose, is to prepare an essay on one of the following topics:

  1.      Luxury Topic: With Companies Like Nest Popping Up, Home Design and Customization Has Never Been So Interesting. What Features would You Like to See on the Homes of the Future?
  2.      Sustainability Topic: Environmentally Friendly Home Building is a Hot Topic. How Can We, As Potential Home Buyers, Come to the Aid of our Planet?
  3.      Novelty Topic: Oh no! A zombie plague has swept across the land. Tell us about the defensive and comfortable features of your post-apocalyptic pad.

Learn about the good work we are doing in Maryland and Delaware.

Scholarship Entry

Apply here: scholarship entry form

See official scholarship rules

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