Web cookies (also called HTTP cookies, browser cookies, or simply cookies) are small pieces of data that websites store on your device (computer, phone, etc.) through your web browser. They are used to remember information about you and your interactions with the site.
Session Management:
Keeping you logged in
Remembering items in a shopping cart
Saving language or theme preferences
Personalization:
Tailoring content or ads based on your previous activity
Tracking & Analytics:
Monitoring browsing behavior for analytics or marketing purposes
Session Cookies:
Temporary; deleted when you close your browser
Used for things like keeping you logged in during a single session
Persistent Cookies:
Stored on your device until they expire or are manually deleted
Used for remembering login credentials, settings, etc.
First-Party Cookies:
Set by the website you're visiting directly
Third-Party Cookies:
Set by other domains (usually advertisers) embedded in the website
Commonly used for tracking across multiple sites
Authentication cookies are a special type of web cookie used to identify and verify a user after they log in to a website or web application.
Once you log in to a site, the server creates an authentication cookie and sends it to your browser. This cookie:
Proves to the website that you're logged in
Prevents you from having to log in again on every page you visit
Can persist across sessions if you select "Remember me"
Typically, it contains:
A unique session ID (not your actual password)
Optional metadata (e.g., expiration time, security flags)
Analytics cookies are cookies used to collect data about how visitors interact with a website. Their primary purpose is to help website owners understand and improve user experience by analyzing things like:
How users navigate the site
Which pages are most/least visited
How long users stay on each page
What device, browser, or location the user is from
Some examples of data analytics cookies may collect:
Page views and time spent on pages
Click paths (how users move from page to page)
Bounce rate (users who leave without interacting)
User demographics (location, language, device)
Referring websites (how users arrived at the site)
Here’s how you can disable cookies in common browsers:
Open Chrome and click the three vertical dots in the top-right corner.
Go to Settings > Privacy and security > Cookies and other site data.
Choose your preferred option:
Block all cookies (not recommended, can break most websites).
Block third-party cookies (can block ads and tracking cookies).
Open Firefox and click the three horizontal lines in the top-right corner.
Go to Settings > Privacy & Security.
Under the Enhanced Tracking Protection section, choose Strict to block most cookies or Custom to manually choose which cookies to block.
Open Safari and click Safari in the top-left corner of the screen.
Go to Preferences > Privacy.
Check Block all cookies to stop all cookies, or select options to block third-party cookies.
Open Edge and click the three horizontal dots in the top-right corner.
Go to Settings > Privacy, search, and services > Cookies and site permissions.
Select your cookie settings from there, including blocking all cookies or blocking third-party cookies.
For Safari on iOS: Go to Settings > Safari > Privacy & Security > Block All Cookies.
For Chrome on Android: Open the app, tap the three dots, go to Settings > Privacy and security > Cookies.
Disabling cookies can make your online experience more difficult. Some websites may not load properly, or you may be logged out frequently. Also, certain features may not work as expected.
At the University of Connecticut (UConn) School of Business, we have always prioritized academic excellence, earning recognition as a top-tier institution. Our graduate business programs are consistently ranked among the best business schools in the nation by prestigious and authoritative ranking organizations, highlighting UConn’s reputation for delivering a world-class education.
Business school ranking guides evaluate institutions on various factors, including academic quality, faculty expertise, career outcomes, alumni success, and student satisfaction. UConn School of Business has been highly ranked because we offer our students and alumni exceptional opportunities, including access to distinguished faculty, a powerful alumni network, cutting-edge research, and career-defining experiences that prepare them for impactful leadership roles in today’s competitive global business landscape.
By Claire Hall
UConn Today
January 28, 2025
UConn Today
December 18, 2024
By Claire Hall
UConn Today
February 7, 2024
By Claire Hall
UConn Today
September 18, 2023
#1 Online MBA Program in Connecticut
Fortune (2024)
#1 Public Part-Time (FLEX) MBA Program in New England
US News and World Report (2025)
#1 Public MBA Program in New England
TFE Times (2024)
#2 Public Executive MBA Program in New England
Ivy Exec (2023)
#20 Executive MBA in the U.S.
Fortune Education (2024)
#26 in Academic Experience for Online MBA in the U.S.
Poets and Quants (2025)
#27 in Career Outcomes for Online MBA in the U.S.
Poets and Quants (2025)
#33 Online MBA in the U.S.
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#1 Public Masters of Finance in New England (for MS in Financial Risk Management)
TFE Times (2024)
#2 Best Online Masters in Human Resources Programs
BestColleges (2022)
#5 Best Masters for Data Analytics in North America (for MS in Business Analytics and Project Management)
Eduniversal (2024)
#8 Top MS Data Science Schools
Predictive Analytics Today (2022)
#12 Program for Best Online Graduate Business Programs (Excluding MBA)
U.S. News & World Report (2025)
#16 Best Masters for Human Resources Management in North America
Eduniversal (2024)
#23 Best Masters of Business Analytics (for MS in Business Analytics and Project Management)
TFE Times (2024)
#10 for Management & Entrepreneurship (Publications/Faculty)
TAMUGA (2022)
#45 for Research Contribution (North America)
UT Dallas (2024)
#3 Top Public B-School in New England
Poets and Quants for Undergrads (2025)
#5 Top Graduate Entrepreneurship Program in the Northeast
The Princeton Review (2024)
#6 Top Undergraduate Entrepreneurship Program in the Northeast
The Princeton Review (2024)
#14 Real Estate Program for Best Undergraduate Real Estate Programs
US News & World Report (2023)