Student Marketing Team Wins Oakridge Dairy Competition with Creative Ideas to Draw Consumers to Farm
While all the students in Professor Cinthia Satornino’s capstone marketing class brainstormed unique and creative growth ideas for Ellington’s Oakridge Dairy, Team 2 was comprised of “udder” geniuses. Continue Reading
Ellington’s Oakridge Dairy Seeks Business Expansion Suggestions from Marketing Students
The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading
Poets & Quants for Undergrads – While some are talking about diversifying the student and faculty populations at business schools, Cinthia Satornino is doing her part to help drive change. The University of Connecticut marketing professor is the founding co-chair of the Committee for Hispanic Excellence in Business. In 2016 she developed and implemented a first-of-its-kind program that gathered business schools, employers, and policymakers to address ongoing challenges that are faced by Hispanic college students. Satornino and the initiatives she’s driving are products of The PhD Project, a nonprofit focused on increasing the number of African-American, Hispanic-American, and Native American business school professors. Satornino is also a well-known academic in the field of marketing. Her expertise in firms leveraging their social structures to increase productivity has resulted in an Emerging Scholar status from given to her by Diverse Magazine.
Focus on Hispanic High School/College Students Could Reverse Educational Slide in Our Country
The United States is no longer the top-ranking nation in terms of college degree attainment; the U.S. has the highest college dropout rate (estimated between 40 and 49 percent) among the industrialized nations. Continue Reading