Seeking Alpha – Football season is kicking off! So starting opening day (September 7th) the ADS ARE COMING!
Sponsorships in the NFL are big business, in 2016 sponsorship revenue generated $1.25 billion for the year. That was a 4.3% increase over 2015 despite NFL ratings issues (source). Spread out, $1.25 billion was spent over 256 games in regular season and then playoffs.
MBA Students Used Scholarships to Study Insurance, Monetary Theory and More
The four UConn MBA students who were awarded 2017 GE Global Fellow Scholarships to pursue their global business research interests presented their findings to faculty and administrators on April 7. Continue Reading
BYU Radio – Asaaf Eisdorfer, associate professor of finance at the University of Connecticut, and author of the study, “Corporate Sport Sponsorship and Stock Returns: Evidence from the NFL.” Eisdorfer’s study seeks to examine the effect on Sponsor’s stock returns after game day. Eisdorfer shares his findings.
Scripps Media, Inc. – Of the 32 teams in the NFL, 24 play in stadiums that have sold their naming rights to large corporations. (Well, pending the name of the new home of the Los Angeles Rams; but their former home in St. Louis was sponsored by the financial services firm Edward Jones, which is included in this total.)
Some are getting relative deals: RCA and Ford pay only $1 million a year for the naming rights to the RCA Dome and Ford Field, the respective home of the Indianapolis Colts and Detroit Lions. The numbers can go as high as the $11 million a year that Levi’s pays to sponsor the San Francisco 49er’s home stadium.
Hartford Business Journal – As football fans in Connecticut and around the country gear up for next weekend’s NFL conference championships, few fans will be thinking about their stock portfolios as they indulge in buffalo wings and a frosty beverage.
KCBS – Ever wonder what the payoff is—other than increased name recognition—for those companies that pay millions of dollars to put their name on a sports facility? New research has found that those companies and their investors can reap rewards or suffer losses depending upon the outcomes of the high interest games in those stadiums.
For a closer look, KCBS chats with Assaf Eisdorfer, associate professor of finance at the University of Connecticut School of Business:
Ozy.com- For years it has been a widely held superstition among sports fans that the outcome of key games has an effect on the stock market. With the Super Bowl, it’s called the halo effect — a solid 80 percent of the time, the Dow declines for a year after the AFC team wins, and goes up, also for a year, when the NFC team wins. But, hey, investors: The pundits may be telling it all wrong.
Corporate Stadium Sponsors’ Stock Fluctuates With an NFL Team’s Success, Failure
Your favorite NFL team has “skin in the game,’’ but perhaps more surprising is that the large corporations that sponsor the stadiums do too.
Those are the findings of UConn Professor of Finance Assaf Eisdorfer and alumna Elizabeth Kohl, ’15 Ph.D., now a professor at the University of Cincinnati. The two football enthusiasts will have their research published in a future issue of the journal Critical Finance Review.Continue Reading
CNBC – Research shows that a sports team’s performance on the field can have a direct effect on the stock returns of sponsoring firms.
A pair of researchers at the University of Connecticut wrote a paper to be published next year in a journal called Critical Finance Review that points to up to a 127 basis point abnormal return for sponsors of winning NFL teams.