Shu He


Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


Dean’s Annual Report 2016

UConn School of Business Dean's Annual Report 2016

Transforming Futures

In describing the UConn School of Business at this moment, 76 years into its accomplished history, the word “engaged” captures the essence. Our students, faculty and staff are engaged with each other, with our alumni, with the corporate community and with the University.

The School’s growth has been extraordinary, both in terms of enrollment and creating and maintaining vibrant, effective and relevant academic programs. We are transforming the future—of our students, our state, our industries and our world. There is much to celebrate.

We invite you to read the 2016 Dean’s Annual Report.


Welcome New Faculty

Fourteen new faculty members join the UConn School of Business for the Fall 2016 semester. (Nathan Oldham/UConn School of Business)
New faculty members pose for a photograph during orientation. Fourteen new faculty members join the UConn School of Business for the Fall 2016 semester.  (Nathan Oldham/UConn School of Business)

School of Business Adds 14 Professors to Ranks

An OPIM professor with a near-perfect student rating, an expert in entrepreneurship and startups, an MSA graduate who wants to help lead the program she loves, and a management professor who specializes in international business growth are among 14 new faculty members joining the School of Business for the Fall 2016 semester.

Our new faculty include: Continue Reading