Ben Grosse, UConn Freshman and Business Owner, to Advise New Werth Institute
It isn’t easy running a $100,000-a-year, innovative, premium-performance earbud company while balancing the demands of academics and college activities, but freshman Ben Grosse doesn’t shy away from a challenge. Continue Reading
As Insurance Industry Grapples with Change, MBA Candidates Could Become Trailblazers
First-year UConn MBA students faced one of their first big hurdles earlier this month when they were presented with a real-life, pressure-filled case competition, made all the more interesting by the presence of a special judge. Continue Reading
Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading