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MS in Accounting: Leader of the Pack

UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)
UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)

For Fourth Consecutive Year, U.S. News Picks UConn MSA as Among Best Programs in Nation

UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report. Continue Reading


Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading


New MBA Students Quickly Becoming Leaders

MBA Case Competition First-Place Team (Nathan Oldham/UConn School of Business)
The first place team, from left: Jonathan Neal, Mariam Kurian, Jared Alexis, and Jin Du. (Nathan Oldham/UConn School of Business)

As Insurance Industry Grapples with Change, MBA Candidates Could Become Trailblazers

First-year UConn MBA students faced one of their first big hurdles earlier this month when they were presented with a real-life, pressure-filled case competition, made all the more interesting by the presence of a special judge. Continue Reading


The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading



Newman’s Own Grant Fortifies UConn’s Veteran Entrepreneurship Program

The EBV hosts up to 25 U.S. military veterans during an annual, 10-day program that prepares them to become entrepreneurs. Pictured above, EBV Class of 2017 veterans in class. (Nathan Oldham/UConn School of Business)
The EBV hosts up to 25 U.S. military veterans during an annual, 10-day program that prepares them to become entrepreneurs. Pictured above, EBV Class of 2017 veterans in class. (Nathan Oldham/UConn School of Business)

“They Consider Us Elite”

Newman’s Own Foundation has awarded a $135,000 grant to the School of Business’ Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), one of only 26 non-profits nationwide to receive financial support. Continue Reading


If You Slash the Price, They Will Come!

Joseph Pancras, associate professor of marketing, used data on customer traffic, sales per transaction, and profit margin for a total of almost 14,000 transactions over a period of 49 weeks. (Nathan Oldham/UConn School of Business)
Joseph Pancras, associate professor of marketing, used data on customer traffic, sales per transaction, and profit margin for a total of almost 14,000 transactions over a period of 49 weeks. (Nathan Oldham/UConn School of Business)

Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores

If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.

That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading


Is Your Blood ‘Sticky’? Researchers Invent Simple Test to Detect Cardiac Risk

Kostyantyn Partola, an engineering Ph.D. candidate, poses for a photo with adviser Thomas Geer prior to the start of the Wolff competition. Missing from photo is Professsor George Lykotrafitis from the School of Engineering. (Nathan Oldham/UConn School of Business)
Kostyantyn Partola, an engineering Ph.D. candidate, poses for a photo with adviser Thomas Geer prior to the start of the Wolff competition. Missing from photo is Professsor George Lykotrafitis from the School of Engineering. (Nathan Oldham/UConn School of Business)

Wolff New Venture Competition Prize Winner: Eir Medical Devices

Everyone knows that smoking, elevated blood pressure, and high cholesterol are key risk factors for heart disease.

But what about “sticky” blood? Continue Reading


Leadership: A Gift That Should Be Used Wisely

2018 Geno Auriemma UConn Leadership Conference Keynote Speaker Robin Roberts,  Co-Anchor "Good Morning America"
2018 Geno Auriemma UConn Leadership Conference Keynote Speaker Robin Roberts, Co-Anchor “Good Morning America”

Good Morning America’s Robin Roberts to Headline Geno Auriemma UConn Leadership Conference in April

Robin Roberts, co-anchor of ABC’s “Good Morning America,” will be the keynote speaker at the Geno Auriemma UConn Leadership Conference in April 2018.

“Agile Leadership: Staying Ahead of the Game” is the theme of the conference from April 17-18 at Mohegan Sun Convention Center in Uncasville, Conn. The event is hosted by Auriemma, the UConn women’s basketball head coach, who has led his team to 11 NCAA Division One national championships. Continue Reading