Creating a great laundry detergent is just the first step in conquering the household cleaning market.
That’s one of the concepts that UConn MSBAPM students learned during their capstone-class project last month. Their task? Providing data, customer insight, and e-commerce support to Henkel, which markets a wide range of well-known consumer and industrial brands in North America, including Persil®, Purex®, and all® laundry detergents and Snuggle® fabric softeners.Continue Reading
Hartford is among the Top 5 cities that techies are relocating to in the wake of the global pandemic. Despite rumors that Austin and Miami are luring tech workers, Inc.com is reporting that Madison, Wisc., Cleveland, Sacramento, Minneapolis-St. Paul and Hartford are “winning the war” to attract those fleeing the traditional big-city tech hubs.Continue Reading
UConn Today – UConn School of Business professor David Bergman won $2.5 million this week in a fantasy football competition by using some of the data analytics knowledge and techniques he teaches students.
“I’m just shocked by the whole thing, but it’s very exciting,’’ says Bergman, who has been a faculty member in the operations and information management (OPIM) department for seven years. “I’ve played fantasy sports since I was in college and it’s such a fun hobby.’’Continue Reading
UConn Today -Sales of ‘Merican Mule premium cocktail have skyrocketed since the start of the COVID-19 pandemic, fueling the good spirits of its UConn alumnus co-founder.
“Sales have been shot out of a cannon,’’ says Dean Mahoney ’09 (BUS). “The pandemic posed challenges to people who typically went to bars and restaurants. They wanted a quality cocktail at home, so they shifted their search to liquor stores.Continue Reading
For novice writers, it is often difficult to accept constructive criticism and develop a willingness to edit and repeatedly revise their work.
Overcoming that reluctance is essential for Ph.D. students who plan to become professors, because their careers hinge on their ability to clearly define their research and present it in a concise and appealing way to editors at top academic journals.
“For future faculty members, being able to write is their bread and butter,” said Professor Emerita Susan Spiggle. “You can have all the best data in the world but if you can’t write clearly and define the importance of your work, it really doesn’t matter at all.”Continue Reading
Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading
Hartford Business Journal – With federal benefits expiring and businesses fearing another pandemic shutdown, more than 840,000 Connecticut residents anticipate a dreary December — during which someone in their household will lose income, according to new data from the U.S. Census.
SpaceRef – Dr. Nicole Wagner, Farmington, CT, is recognized for her exceptional leadership, creativity in expanding the boundaries of space-based research, and generous support for young women in aerospace.
For more than a decade, alumnus Donald Pendagast ’20 MBA, had been thinking about ways to introduce people to local, small food businesses that they might not try otherwise. In October, his idea came to fruition with the creation of Curated CT, a subscription food box featuring local delicacies, including cheese, coffee, chocolate and sometimes beer. The company is already turning a profit and donates some of its profits to a different local charity every month.Continue Reading