UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading
Stefan Hock
Promotional Games at Retail Stores Increase Consumer Spending
UConn Today – Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according to a new study led by the University of Connecticut.Continue Reading
New Business School Faculty for 2019
The School of Business is welcoming 10 new faculty members this fall, including Yiming Qian, a full professor, who will chair the new Toscano Family Chair in Finance. Continue Reading