Mary Caravella

Associate Professor in-Residence

Marketing

VIRTUAL OFFICE HOURS Wednesdays 4:00-6:00 Eastern, Aug 30-Dec 6, other times by request.
Book time to meet with me

Education/Professional Certification

D.B.A., Harvard Business School
M.B.A., Harvard Business School
B.S.E.E., Marquette University

Areas of Expertise

marketing strategy, business environmental and social impact, retail, cross-channel strategies for customer lead generation and relationship nurturing, professional selling,

Biography

Mary Caravella is an Associate Professor in Residence at the University of Connecticut School of Business, where she teaches marketing strategy for environmental and social impact in the undergraduate and MBA programs. Mary has been recognized for her innovation and expertise in teaching, including being awarded MBA Marketing Professor of the Year in 2014, 2015, 2017, and 2018. She led the annual MBA Case Challenge experiential program, ran a biannual Professional Sales role-play competition, and regularly incorporated live projects into her courses. She led the task force that redesigned the Full-Time MBA Program in 2015 and contributed to the task force that developed the Online MBA program.

Mary’s expertise is in helping marketers identify and effectively interact with new customers. She is interested in effectively integrating interpersonal interactions with digital and physical marketing channels, particularly in retailing, business-to-business professional services and technology sales, nonprofit marketing and fundraising, and organizations focused on environmental and social impact.

Her dissertation research on prospective customers’ reactions to lead generation programs was recognized with an award by the Institute for the Study of Business Markets. Her research with colleagues on the interaction between digital and physical retail channels was recognized by the American Marketing Association as having a significant long-term contribution to research in marketing channels. She has published in the Journal of Marketing, the Journal of Marketing Research, and the Journal of the Academy of Marketing Science. She has also published several teaching cases and advised student startups on marketing strategy.

Before her academic career, Mary worked for nearly a decade in sales, marketing, and organizational change leadership positions at GE Fanuc Automation, a factory automation joint venture. She has an undergraduate electrical engineering degree from Marquette University and an MBA and doctorate from Harvard Business School.