Author: Claire Hall



Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


MS in Accounting: Leader of the Pack

UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)
UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)

For Fourth Consecutive Year, U.S. News Picks UConn MSA as Among Best Programs in Nation

UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report. Continue Reading


‘Udder’ Geniuses

Oakridge Dairy
Oakridge Dairy, a sprawling, 1,600-acre farm, has recently invested in new facilities and modern equipment to care for its 2,500 cows and is looking to agri-tourism as a means of offsetting the cost of modernization. (Seth Bahler/Oakridge Dairy)

Student Marketing Team Wins Oakridge Dairy Competition with Creative Ideas to Draw Consumers to Farm

While all the students in Professor Cinthia Satornino’s capstone marketing class brainstormed unique and creative growth ideas for Ellington’s Oakridge Dairy, Team 2 was comprised of “udder” geniuses. Continue Reading


Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading


New MBA Students Quickly Becoming Leaders

MBA Case Competition First-Place Team (Nathan Oldham/UConn School of Business)
The first place team, from left: Jonathan Neal, Mariam Kurian, Jared Alexis, and Jin Du. (Nathan Oldham/UConn School of Business)

As Insurance Industry Grapples with Change, MBA Candidates Could Become Trailblazers

First-year UConn MBA students faced one of their first big hurdles earlier this month when they were presented with a real-life, pressure-filled case competition, made all the more interesting by the presence of a special judge. Continue Reading


Are Nursing Homes Inflating Their Medicare Star Ratings?

Are Nursing Homes Inflating Their Medicare Star Ratings?

UConn Professors Find that Some Self-Reporting is Flawed

Nursing homes may be inflating their self-assessments in an effort to improve their Medicare star ratings, according to a new study by UConn OPIM professors Niam Yaraghi and Ram Gopal and their colleague, Xu Han ’17 Ph.D. Continue Reading



‘Thirty Ideas Are Better Than One’

Marketing students at the Oakridge Dairy Farm in Ellington, Conn. (Seth Bahler/Oakridge Dairy)
Marketing students at the Oakridge Dairy Farm in Ellington, Conn. (Seth Bahler/Oakridge Dairy)

Ellington’s Oakridge Dairy Seeks Business Expansion Suggestions from Marketing Students

The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading