Jing Peng

Assistant Professor



Ph.D. in Operations, Information and Decisions, University of Pennsylvania

M.E. in Computer Science, Chinese Academy of Sciences

B.S. in Applied Physics, Xi’an Jiaotong University

Research Interests

My research focuses on business analytics related to social media and digital marketing. The goal of my research is to provide actionable insights regarding who and how to target on social media and e-commerce platforms. Specifically, my research interests span several different areas.

— Empirical research: social media marketing, online advertising, social influence, recommender systems

— Statistical methodology: multi-cause proportional hazards model, sample selection in panel count data

— Data mining: recommender systems, topical modeling





Jing Peng (Nathan Oldham/UConn School of Business)
Contact Information
Office LocationBUSN 368
CoursesOPIM 5671 (Spring 2018); OPIM 5894 (Fall 2017)