OPIM



How Can We Get Your Attention?

A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading


Rating Companies’ Cybersecurity Preparedness May Lead to Stronger Sites

Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher. (Getty Images)
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher. (Getty Images)

Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, according to a new international study by a University of Connecticut researcher and her counterparts.

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UConn School of Business 2018 Faculty Awards

From left: Faculty award winners Xinxin Li, John Mathieu, Sulin Ba, Jan Stallaert, Nora Madjar, and David Papandria. (Nathan Oldham/UConn School of Business)
From left: Faculty award winners Xinxin Li, John Mathieu, Sulin Ba, Jan Stallaert, Nora Madjar, and David Papandria. (Nathan Oldham/UConn School of Business)

The School of Business recently honored some of its top faculty members for 2018, celebrating their achievements from the classroom to international research discoveries. Continue Reading


Spring 2018 Research Newsletter

Hello Colleagues,

Spring has arrived in Connecticut and, with it a renewed sense of excitement, growth and accomplishment both in our classrooms and through our research commitment. I would like to share with you some of our recent milestones.


Op-Ed: How Privacy Concerns Drive Website Business Models

UConn Today– As is evident with the current Facebook crisis, third parties pose a significant potential privacy risk to visitors. But Facebook is not the only website using them. The convenience of easy sign-ins with Google or Twitter accounts also results in immediate identification with third parties.


Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


Are Nursing Homes Inflating Their Medicare Star Ratings?

Are Nursing Homes Inflating Their Medicare Star Ratings?

UConn Professors Find that Some Self-Reporting is Flawed

Nursing homes may be inflating their self-assessments in an effort to improve their Medicare star ratings, according to a new study by UConn OPIM professors Niam Yaraghi and Ram Gopal and their colleague, Xu Han ’17 Ph.D. Continue Reading


Fall 2017 Research Newsletter

Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.


Scholar Develops Software to Search the Dark Web for Hate Group Manifestos

The Journal of Blacks in Higher EducationUgochukwu O. Etudo, a new assistant professor of operations and information management in the School of Business on the Stamford campus of the University of Connecticut, has developed software that can be used to search the internet and the so-called “Dark Web” to identify websites that espouse radical views and violent behavior.

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