Emerging technology has fundamentally changed the way many corporations conduct business, and those new challenges intrigue OPIM professor Shu He. Continue Reading
As manufacturers rely more heavily on the use of suppliers today, how can they foster enough competition to keep their expenses low without alienating the companies they depend on? Continue Reading
When entrepreneur Peter J. Werth pledged more than $22 million to the University of Connecticut last winter, for the creation of the Werth Institute for Entrepreneurship & Innovation, a new chapter was written in UConn’s history.Continue Reading
Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, according to a new international study by a University of Connecticut researcher and her counterparts.
The School of Business recently honored some of its top faculty members for 2018, celebrating their achievements from the classroom to international research discoveries. Continue Reading
UConn Today– As is evident with the current Facebook crisis, third parties pose a significant potential privacy risk to visitors. But Facebook is not the only website using them. The convenience of easy sign-ins with Google or Twitter accounts also results in immediate identification with third parties.
Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash
The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.
But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading