University of Connecticut University of UC Title Fallback Connecticut

OPIM Professor Shu He has been studying non-focal firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)

Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading

Marketing Department Pressroom

Upcoming Events

Read More

Feature stories:

Research:

Media Mentions:

Quick Links

Website

Contact

Media Contact

For all media inquiries, please contact:

Michael J. Deotte
Communications Director
+1 (860) 486-4478
mdeotte@business.uconn.edu

UConn faculty are available for live interviews from the campus television studio.