Marketing

Ask the Experts – Weining Bao

Posted on by Scott Slater III

Wallethub – Q: When does it make sense to consider a credit card with a triple-digit annual fee?

My test is simple. If you need a spreadsheet to convince yourself the fee is worth it, then it is not. If you take a couple of trips a year, you are paying for the benefits you keep forgetting to use.

Q: In your opinion, what type of person should get a card like The Platinum Card from American Express?

I think the card is for people who live in airports. Frequent flyers, consultants, anyone whose company reimburses the fee anyway. Lounge access genuinely changes how travel feels once you use it every week.

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Marketing Professor, Colleagues Find New Way to Enhance Social Media Influencer Messaging

Posted on by Claire Hall

UConn Today – UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing social media influencer marketing.

In a recently published article in the Journal of Marketing, the researchers highlight how seeding the combination of a prominent influencer and a follower boosts the spread of an endorsement up to fivefold.

“Both researchers and marketers have traditionally believed that the key to social media messaging is to find the influencer with the largest social network,’’ Lurie says.

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Ask the Experts – Kevin McEvoy

Posted on by Scott Slater III

Wallethub – Gas credit cards can give you as much as 6% back on gas purchases, either at any gas station or at a specific chain, depending on the card. To point you in the right direction, we evaluated the gas credit cards in our database of 1,500+ credit card offers and selected the top gas cards using WalletHub’s proprietary credit card rating system.

If you always purchase a certain brand of gas, your best bet is to get a card affiliated with that gas station. Otherwise, you should get a card that offers a solid rewards rate on all gas purchases, so that you can be flexible about where you fill up your tank. Also, before you purchase gas with a gas credit card, check to see if the gas station charges extra for using a credit card. Using your gas credit card is only worth it if the rewards you’ll earn make up for or exceed the extra charge.

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UConn Business Researchers Discover Voluntary Corporate Climate Goals Are Viewed Favorably by Investors

Posted on by Claire Hall

UConn Today – As companies face increasing pressure to address climate change, many are choosing to publicly announce voluntary carbon-elimination goals.

Two UConn researchers have discovered that, in addition to highlighting environmental responsibility, these commitments also influence how investors perceive the value of a company.

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Commencement Speaker Toni Boucher: Resilience, Enthusiasm, Determination Key to Thriving in Unpredictable Times

Posted on by Claire Hall

UConn Today – Antonietta ‘Toni’ Boucher, the First Selectman of Wilton, a former corporate executive, and a 22-year leader in the Connecticut legislature, looked at the sea of soon-to-be graduates on Saturday, and smiled with tremendous pride.

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TaylorMade Golf CEO David Abeles ‘93 Says Success Comes from Strategy, Passion, and the Right Corporate Culture

Posted on by Claire Hall

UConn Today – When David Abeles ‘93 (BUS) became president and CEO of TaylorMade Golf 12 years ago, the company wasn’t the $2 billion equipment and apparel powerhouse that it is today.

Under Abeles’ leadership, TaylorMade has grown from a well-liked golf equipment brand to one of the most dominant and marketing-savvy companies in the world, led by its product innovation and the influence of prominent professional golfers, including Rory McIlroy and Scottie Scheffler.

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Meet the Graduate: Julia Ghagare ’26, School of Business

Posted on by Combined Reports

UConn Today – rowing up in Connecticut surrounded by Husky pride, Julia Ghagare knew the UConn School of Business would be a perfect fit. In her time as a marketing major, Ghagare was surprised by the strong sense of connection she has experienced on the seemingly enormous campus of UConn Storrs. While participating in different groups, including serving as president of UConn Women in Business and outreach chair of marketing strategy for SUBOG, Ghagare has grown as a student and a leader. These experiences have all helped prepare her for the next chapter – a position in the marketing development program with Nestlé.

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UConn Welcomes Five Exceptional Leaders Into Business Hall of Fame

Posted on by Claire Hall

UConn Today – The UConn School of Business inducted five new alumni into the Hall of Fame on Friday night. All are giants in their fields, ranging from space travel to healthcare, professional basketball, and more.

Every one of them spoke passionately about the lasting impact their UConn education, experiences, and friendships had on their careers and their lives.

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UConn Researcher: How People Communicate About Shared Decisions Can Shape the Outcome, Satisfaction

Posted on by Claire Hall

UConn Today – New research from UConn marketing professor Danielle Brick finds that when people make purchasing decisions together, recurring communication patterns influence not only what they choose, but how satisfied they feel afterward.

Whether buying a new couch, planning a vacation, or deciding what movie to see, those choices can become surprisingly complicated when another person is involved in the decision.

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