Marketing


Commencement Speaker Toni Boucher: Resilience, Enthusiasm, Determination Key to Thriving in Unpredictable Times

UConn Today – Antonietta ‘Toni’ Boucher, the First Selectman of Wilton, a former corporate executive, and a 22-year leader in the Connecticut legislature, looked at the sea of soon-to-be graduates on Saturday, and smiled with tremendous pride.

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TaylorMade Golf CEO David Abeles ‘93 Says Success Comes from Strategy, Passion, and the Right Corporate Culture

UConn Today – When David Abeles ‘93 (BUS) became president and CEO of TaylorMade Golf 12 years ago, the company wasn’t the $2 billion equipment and apparel powerhouse that it is today.

Under Abeles’ leadership, TaylorMade has grown from a well-liked golf equipment brand to one of the most dominant and marketing-savvy companies in the world, led by its product innovation and the influence of prominent professional golfers, including Rory McIlroy and Scottie Scheffler.

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Meet the Graduate: Julia Ghagare ’26, School of Business

UConn Today – rowing up in Connecticut surrounded by Husky pride, Julia Ghagare knew the UConn School of Business would be a perfect fit. In her time as a marketing major, Ghagare was surprised by the strong sense of connection she has experienced on the seemingly enormous campus of UConn Storrs. While participating in different groups, including serving as president of UConn Women in Business and outreach chair of marketing strategy for SUBOG, Ghagare has grown as a student and a leader. These experiences have all helped prepare her for the next chapter – a position in the marketing development program with Nestlé.

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UConn Welcomes Five Exceptional Leaders Into Business Hall of Fame

UConn Today – The UConn School of Business inducted five new alumni into the Hall of Fame on Friday night. All are giants in their fields, ranging from space travel to healthcare, professional basketball, and more.

Every one of them spoke passionately about the lasting impact their UConn education, experiences, and friendships had on their careers and their lives.

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UConn Researcher: How People Communicate About Shared Decisions Can Shape the Outcome, Satisfaction

UConn Today – New research from UConn marketing professor Danielle Brick finds that when people make purchasing decisions together, recurring communication patterns influence not only what they choose, but how satisfied they feel afterward.

Whether buying a new couch, planning a vacation, or deciding what movie to see, those choices can become surprisingly complicated when another person is involved in the decision.

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With DNA Research Advancing Quickly, Can Laws and Policies Keep Pace?

UConn Today – Public interest in DNA and genomic research has surged in recent years, with everyone from armchair detectives advocating for its use in solving criminal cold cases to medical researchers seeking innovative gene-editing therapies to combat cancer.

With genomic science advancing so rapidly, can laws and policies keep pace?

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Ask the Experts – Kevin McEvoy

Wallethub – To what extent are exclusive credit card offers really status symbols?

Exclusive credit card offers are really status symbols to the degree of benefits offered. High credit limits, low interest rates, benefits of immediate balance clearing, and other benefits make the high annual expense exclusive credit cards worth it or not. Without meaningful benefits, these cards are just show pieces that call into question the real financial literacy of the carrier.

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UConn Online Grad Programs Get High Marks; Nursing Skyrocketing in National Prestige

UConn Today – UConn’s excellence in graduate education is being recognized nationwide, with U.S. News & World Report granting high rankings for 2026 to several online programs for their quality, affordability, and flexibility for distance-learning students.

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Ask the Experts – Robert Bird

Wallethub – Why are car insurance laws so different from state to state?

Car insurance laws vary from state to state for a variety of reasons. Laws related to car insurance are typically a product of state law, rather than federal law, which results in fifty separate legal standards. Some states choose to have higher or lower minimum coverage requirements. Some states may choose a no-fault system of car insurance. If the cost of living is higher in a state, and the cost of car repair is also higher in a state, that can influence the size of insurance premiums and deductibles.

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