Marketing

Business Ethics Expert to Discuss Evolving Role of Religion, Ethics, and the Workplace

Posted on by Claire Hall

UConn Today – It was, perhaps, the most talked-about wedding cake in the history of marriage ceremonies.

In 2012, Masterpiece Cakeshop in Lakewood, Colo., refused to make a custom wedding cake for the marriage of a same-sex couple. The bakery owner objected, saying that the ceremony conflicted with his religious beliefs.

Although the Colorado Civil Rights Commission found the bakery had discriminated against the couple, the U.S. Supreme Court later overturned that decision in 2018. The ruling said the Commission failed to maintain religious neutrality, sidestepping questions about anti-discrimination laws and human rights.

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Robert Bird: Legal Strategy is an Untapped Competitive Advantage for Companies

Posted on by Scott Slater III

UConn Today – CEOs and corporations should integrate legal strategy – an often-overlooked competitive advantage – into the core of their business plans, says Business law professor Robert Bird.

“Legal knowledge is the last great source of untapped competitive advantage in organizations, and the corporations that recognize this can unlock a storehouse of value creation that their rivals might miss,’’ Bird says.

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UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

Posted on by Claire Hall

UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.

That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.

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Dean’s Report 2024

Posted on by John Elliott

Deans Report

Sharing Highlights of a Successful, Innovative Year

The 2024 Dean’s Annual Report is just dropping, and I’m excited to share some of the highlights and accomplishments at the School of Business this year.

Throughout our 20-page report, you’ll find articles, photos, employment statistics, and evidence of the boundless enthusiasm of our students, faculty, alumni and staff. Some of you will receive it in the mail, but in the interest of saving trees and reducing cost, it is also available online.

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Anatomy Of An MBA Makeover: UConn’s Flex & OMBA Programs

Posted on by Scott Slater III

Poets and Quants – The success of any MBA program makeover is in how quickly the new program establishes itself. By this measure, the restructuring at the University of Connecticut School of Business has been fantastically — perhaps even unprecedentedly — successful.

UConn shuttered its traditional two-year MBA in 2021 and redirected its resources into two 42-credit programs: a new 100% Online MBA and a part-time Flex MBA, the latter a hybrid program available in Hartford, Stamford, and online.

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Entrepreneur, Gender-Equity Advocate to Discuss How Women Can Move from the Sidelines to the C-Suite

Posted on by Claire Hall

UConn Today – Any company that strives to be profitable and successful needs to include women and other diverse representatives in its leadership. Yet even in the most forward-focused organizations, women may still face obstacles to inclusion.

Sameer Somal, a tech entrepreneur and the co-founder of Girl Power Talk and Girl Power USA, a non-profit organization dedicated to helping you women become leaders in business and society, will share his experiences and perspective on empowering women during the next Equity Now presentation on Nov. 19. The event is sponsored by School of Business.

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