Marketing

Commencement Speaker: Servant Leadership Distinguishes Top Companies, Stellar Executives from the Rest

Posted on by Claire Hall

UConn Today – Alumnus Rich Eldh ’81, an entrepreneur who created a $300 million global research and advisory firm, told business undergraduates that servant leadership is one of the most important, and misinterpreted, components of business success.

“Servant leadership means leading with strength, for the benefit of others,’’ he told more than 700 graduates, their family and friends, during the Commencement ceremony on Saturday at Gampel Pavilion. “It means empowering your team, fostering growth, and creating environments where others can shine.’’

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Business Ethics Expert to Discuss Evolving Role of Religion, Ethics, and the Workplace

Posted on by Claire Hall

UConn Today – It was, perhaps, the most talked-about wedding cake in the history of marriage ceremonies.

In 2012, Masterpiece Cakeshop in Lakewood, Colo., refused to make a custom wedding cake for the marriage of a same-sex couple. The bakery owner objected, saying that the ceremony conflicted with his religious beliefs.

Although the Colorado Civil Rights Commission found the bakery had discriminated against the couple, the U.S. Supreme Court later overturned that decision in 2018. The ruling said the Commission failed to maintain religious neutrality, sidestepping questions about anti-discrimination laws and human rights.

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Robert Bird: Legal Strategy is an Untapped Competitive Advantage for Companies

Posted on by Scott Slater III

UConn Today – CEOs and corporations should integrate legal strategy – an often-overlooked competitive advantage – into the core of their business plans, says Business law professor Robert Bird.

“Legal knowledge is the last great source of untapped competitive advantage in organizations, and the corporations that recognize this can unlock a storehouse of value creation that their rivals might miss,’’ Bird says.

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UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

Posted on by Claire Hall

UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.

That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.

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Dean’s Report 2024

Posted on by John Elliott

Deans Report

Sharing Highlights of a Successful, Innovative Year

The 2024 Dean’s Annual Report is just dropping, and I’m excited to share some of the highlights and accomplishments at the School of Business this year.

Throughout our 20-page report, you’ll find articles, photos, employment statistics, and evidence of the boundless enthusiasm of our students, faculty, alumni and staff. Some of you will receive it in the mail, but in the interest of saving trees and reducing cost, it is also available online.

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