UConn Today – Whether you’re passionate about rescuing puppies, feeding hungry people, or helping victims of a natural disaster, you’re considerably less likely to respond to a charity’s appeal for help if you receive it on your smartphone.
Three UConn Business-affiliated researchers verified that there is a substantial “mobile giving gap’’ between smartphone users and users of traditional computers; but they also discovered an easy and cost-effective solution.
UConn Today – The School of Business’ popular Equity Now Speaker Series resumes this fall with a discussion about the relatively new opportunity for college athletes to profit from the use of their name, image and likeness.
UConn Today – The School of Business has added four faculty members to its ranks, all with extensive classroom experience. The new professors include a trio of OPIM experts, who will be based in Stamford, and a former LEGO-company innovator who is joining the Marketing Department.
UConn Today – The European Union will soon require thousands of large companies to actively look for and reduce human rights abuses and environmental damage in their supply chains. And although it’s an EU law, it will also cover foreign businesses – including American ones – that have operations in the region.
UConn Today – Marketing professor Bill Ryan has been selected as the recipient of the Student Nominated Undergraduate Faculty Career Mentor of the Year for the 2022-2023 academic year. The award is presented to an individual who has exceled as a career mentor.
UConn Today – Business law professor Robert Bird has been awarded one of the highest honors in his field by his colleagues, who recognized him for outstanding research and professional contributions to the discipline.
Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading
UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading
UConn Today – Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according to a new study led by the University of Connecticut.Continue Reading
The School of Business is welcoming 10 new faculty members this fall, including Yiming Qian, a full professor, who will chair the new Toscano Family Chair in Finance. Continue Reading