UConn Today – rofessor Emerita Robin Coulter, who led the School’s Marketing Department for 17 years, will be recognized by the American Marketing Association this summer for the enduring impact of her research.
Marketing
Commencement Speaker Toni Boucher: Resilience, Enthusiasm, Determination Key to Thriving in Unpredictable Times
UConn Today – Antonietta ‘Toni’ Boucher, the First Selectman of Wilton, a former corporate executive, and a 22-year leader in the Connecticut legislature, looked at the sea of soon-to-be graduates on Saturday, and smiled with tremendous pride.
TaylorMade Golf CEO David Abeles ‘93 Says Success Comes from Strategy, Passion, and the Right Corporate Culture
UConn Today – When David Abeles ‘93 (BUS) became president and CEO of TaylorMade Golf 12 years ago, the company wasn’t the $2 billion equipment and apparel powerhouse that it is today.
Under Abeles’ leadership, TaylorMade has grown from a well-liked golf equipment brand to one of the most dominant and marketing-savvy companies in the world, led by its product innovation and the influence of prominent professional golfers, including Rory McIlroy and Scottie Scheffler.
Meet the Graduate: Julia Ghagare ’26, School of Business
UConn Today – rowing up in Connecticut surrounded by Husky pride, Julia Ghagare knew the UConn School of Business would be a perfect fit. In her time as a marketing major, Ghagare was surprised by the strong sense of connection she has experienced on the seemingly enormous campus of UConn Storrs. While participating in different groups, including serving as president of UConn Women in Business and outreach chair of marketing strategy for SUBOG, Ghagare has grown as a student and a leader. These experiences have all helped prepare her for the next chapter – a position in the marketing development program with Nestlé.
New UConn-Dartmouth Study: Racial Diversity in Higher Ed Leads to Higher Salaries for Grads
UConn Today – Researchers examined more than 6,000 cohorts of MBA and law students over several decades and found that having even one additional minority student among a cohort of 100 students increased starting salaries cumulatively across the cohort by up to $30,000
UConn Welcomes Five Exceptional Leaders Into Business Hall of Fame
UConn Today – The UConn School of Business inducted five new alumni into the Hall of Fame on Friday night. All are giants in their fields, ranging from space travel to healthcare, professional basketball, and more.
Every one of them spoke passionately about the lasting impact their UConn education, experiences, and friendships had on their careers and their lives.
UConn Researcher: How People Communicate About Shared Decisions Can Shape the Outcome, Satisfaction
UConn Today – New research from UConn marketing professor Danielle Brick finds that when people make purchasing decisions together, recurring communication patterns influence not only what they choose, but how satisfied they feel afterward.
Whether buying a new couch, planning a vacation, or deciding what movie to see, those choices can become surprisingly complicated when another person is involved in the decision.
With DNA Research Advancing Quickly, Can Laws and Policies Keep Pace?
UConn Today – Public interest in DNA and genomic research has surged in recent years, with everyone from armchair detectives advocating for its use in solving criminal cold cases to medical researchers seeking innovative gene-editing therapies to combat cancer.
With genomic science advancing so rapidly, can laws and policies keep pace?
UConn Online Grad Programs Get High Marks; Nursing Skyrocketing in National Prestige
UConn Today – UConn’s excellence in graduate education is being recognized nationwide, with U.S. News & World Report granting high rankings for 2026 to several online programs for their quality, affordability, and flexibility for distance-learning students.
School of Business Professor Robert Bird Has Transformational Fulbright Scholar Experience in Finland
UConn Today – Business law professor Robert Bird spent four months as a Fulbright U.S. Scholar at the University of Vaasa in Finland last semester, where he helped create the world’s first Ph.D. program in strategic legal design.
“I really enjoyed the Fulbright experience, and also serving as an ambassador for UConn and the United States,’’ he says. “Finland has a rich academic environment that encourages innovation and interdisciplinary collaboration. My expertise in legal strategy was well received by both business law academics and legal professionals.”