Marketing

Business Ethics Expert to Discuss Evolving Role of Religion, Ethics, and the Workplace

Posted on by Claire Hall

UConn Today – It was, perhaps, the most talked-about wedding cake in the history of marriage ceremonies.

In 2012, Masterpiece Cakeshop in Lakewood, Colo., refused to make a custom wedding cake for the marriage of a same-sex couple. The bakery owner objected, saying that the ceremony conflicted with his religious beliefs.

Although the Colorado Civil Rights Commission found the bakery had discriminated against the couple, the U.S. Supreme Court later overturned that decision in 2018. The ruling said the Commission failed to maintain religious neutrality, sidestepping questions about anti-discrimination laws and human rights.

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Robert Bird: Legal Strategy is an Untapped Competitive Advantage for Companies

Posted on by Scott Slater III

UConn Today – CEOs and corporations should integrate legal strategy – an often-overlooked competitive advantage – into the core of their business plans, says Business law professor Robert Bird.

“Legal knowledge is the last great source of untapped competitive advantage in organizations, and the corporations that recognize this can unlock a storehouse of value creation that their rivals might miss,’’ Bird says.

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UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

Posted on by Claire Hall

UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.

That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.

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Management Professor, Department Head Greg Reilly Named Interim Dean of School of Business

Posted on by Claire Hall

Professor Greg Reilly Interim Dean UConn School of Business

Professor Greg Reilly, an advocate for innovative learning and a leading strategic management scholar with extensive experience training executives globally, has been appointed interim dean of the School of Business effective Jan. 3. Continue Reading

Entrepreneur, Gender-Equity Advocate to Discuss How Women Can Move from the Sidelines to the C-Suite

Posted on by Claire Hall

UConn Today – Any company that strives to be profitable and successful needs to include women and other diverse representatives in its leadership. Yet even in the most forward-focused organizations, women may still face obstacles to inclusion.

Sameer Somal, a tech entrepreneur and the co-founder of Girl Power Talk and Girl Power USA, a non-profit organization dedicated to helping you women become leaders in business and society, will share his experiences and perspective on empowering women during the next Equity Now presentation on Nov. 19. The event is sponsored by School of Business.

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