Marketing


School of Business Welcomes Four Experienced Faculty to its Ranks

UConn Today – The School of Business has added four faculty members to its ranks, all with extensive classroom experience. The new professors include a trio of OPIM experts, who will be based in Stamford, and a former LEGO-company innovator who is joining the Marketing Department.

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Big Changes for Big Business as EU Human Rights Law Nears Enactment

UConn Today – The European Union will soon require thousands of large companies to actively look for and reduce human rights abuses and environmental damage in their supply chains. And although it’s an EU law, it will also cover foreign businesses – including American ones – that have operations in the region.

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Marketing Professor Bill Ryan is Honored with Undergrad Career Mentor Award

UConn Today – Marketing professor Bill Ryan has been selected as the recipient of the Student Nominated Undergraduate Faculty Career Mentor of the Year for the 2022-2023 academic year. The award is presented to an individual who has exceled as a career mentor.

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Business Law Professor Robert Bird Honored for Impactful, Enduring Contributions to the Discipline

UConn Today – Business law professor Robert Bird has been awarded one of the highest honors in his field by his colleagues, who recognized him for outstanding research and professional contributions to the discipline.

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Nine Named To Fulbright US Student Program For 2023-24

UConn Today – Nine UConn students have been selected as recipients of a grant through the Fulbright U.S. Student Program for the 2023-24 academic year. The program provides grants for individually designed study and research projects or for English teaching assistantships around the world. Students meet, work, live with, and learn from the people of the host country, sharing daily experiences.

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Alumna Melinda Brown Tells Class of 2023 to Make Great Plans, Know When to Pivot, Work in the Office Sometimes

UConn Today – Leave it to a fashion-industry titan to offer UConn business students some words of wisdom that will likely never go out of style.

Alumna Melinda Brown ’77 (BUS) ’85 MBA shared her business perspective based on 40 years working in global consumer products and luxury retail companies.

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UConn EMBA Alumna: ‘I Believe I Can Change the World’

UConn Today – In her work as a vice president at Connecticut Children’s Medical Center, Annamarie Beaulieu supports strategic initiatives and research that contribute to new therapies and better medical care for children.

Beaulieu, who also has a master’s degree in public health from UConn and has raised four children to adulthood, has long known that maternal and child health was her passion.

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UConn School of Business Reduces MBA Course Requirements, Enabling Students to Complete the Degree More Quickly

UConn Today – The UConn School of Business announced today that it has revised its MBA program, making it faster, more flexible, and more convenient for graduate students to earn their degrees.

Beginning in Fall 2023, the program will decrease the number of credits required to earn an MBA from 57 to 42. It will also change its concentrations and realign its core courses. The changes allow students to complete the MBA program faster—in just over a year if pursued aggressively—and at a lower cost.


One Year After the Russian Invasion of Ukraine: Can Businesses Prevent Future Wars?

UConn Today – The Russian invasion of Ukraine has captured the attention of Americans in ways that few other conflicts have, and created challenges that today’s business students will likely grapple with for the rest of their careers.

That’s the perspective of two leading business-ethics scholars who will be the guest panelists during a Feb. 20 program called “Business, Peace and the War in Ukraine: One Year Later.’’ It is part of the School of Business’ Equity Now speaker series that addresses prominent justice and human rights issues in business.