Marketing



Shreya Murthy ’21, Triple Major and University Scholar, Examines Aviation Safety

Triple major and University Scholar Shreya Murthy (Nathan Oldham / UConn School of Business)
Triple major and University Scholar Shreya Murthy (Nathan Oldham / UConn School of Business)

Maybe it was because she took her first transcontinental flight at 4-months old, or that she’s flown some 60 times since, but junior Shreya Murthy is fascinated by commercial aviation.Continue Reading


EMBAs: Trip to South Africa Among the Highlights of Education

EMBA Class of 2020 join local guide Xolani Mapila at a community center in Langa Township within Cape Town.
EMBA Class of 2020 join local guide Xolani Mapila at a community center in Langa Township within Cape Town. (Contributed Photo)

Before the EMBA Class of 2020 had landed in South Africa, Brian Waddell, director of process improvement at The Hartford, got a bird’s-eye view of the racial disparity that has divided the land for so long. Continue Reading


Marketing Students Help Dance-Studio Put Best Foot Forward

Arthur Murray Dance Studio franchisees Todd and Karrie Russell (front, center) pose with the students of Marketing 3362.  They developed marketing strategies for the studio as a part of their capstone. (Contributed Photo)
Arthur Murray Dance Studio franchisees Todd and Karrie Russell (front, center) pose with the students of Marketing 3362. They developed marketing strategies for the studio as a part of their capstone. (Contributed Photo)

Todd and Karrie Russell will tell you there’s no such thing as a talentless dancer. Given the right instruction and a commitment to learn, anyone can master an elegant waltz or an enviable Cha Cha. Continue Reading


Scholars and Steam: Cinthia Satornino on Nano-Influencers in the Marketplace

Take a quick coffee break with UConn School of Business marketing professor Cinthia Satornino while she talks with you about some of her most recent research published in the Journal of Consumer Marketing on the growth of nano-influencers and what that means for both consumers and brands.


Consumers: Online Restaurant Reviews are not All Equal

UConn Today – People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the journal Marketing Science.

In a study of 275,000 restaurant reviews, researchers from the University of Connecticut, Boston College, and Peking University found differences in reader perception based on the platform where the review was generated.


Promotional Games at Retail Stores Increase Consumer Spending

UConn Today – Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according to a new study led by the University of Connecticut.Continue Reading


Hurting the Planet is not Only Bad for Humanity, It Can Be Bad for Business

UConn Today – When it comes to climate change, one segment of society wants to do good and do well: investors. Be environmentally kind, yes; but build wealth, too. In short, hurting the planet is not only bad for humanity, it can be bad for business. All of which brings pressure to bear on companies that are polluters. How will this shake out? We ask Stephen Park, an associate professor of business law and the Satell Fellow in Corporate Social Responsibility at the School of Business.Continue Reading


Marketing’s Kevin McEvoy Earns Recognition as UConn Standout

Assistant Professor Kevin McEvoy, pictured above, will be honored with the University's Faculty Excellence in Graduate Teaching Award, presented by the UConn Foundation Alumni Relations Office. (Nathan Oldham / UConn School of Business)
Assistant Professor Kevin McEvoy, pictured above, will be honored with the University’s Faculty Excellence in Graduate Teaching Award, presented by the UConn Foundation Alumni Relations Office. (Nathan Oldham / UConn School of Business)

Kevin McEvoy, an assistant professor-in-residence in Marketing, has been selected to receive the University’s Faculty Excellence in Graduate Teaching Award.Continue Reading


New Business School Faculty for 2019

Top row, left to right: Yiming Qian (Finance), Miao Bai (OPIM), Nina Xu (Accounting).  Bottom row, left to right: Stefan Hock (Marketing), Chen Liang (OPIM), Weining Bao (Marketing). (UConn School of Business)
Top row, left to right: Yiming Qian (Finance), Miao Bai (OPIM), Nina Xu (Accounting). Bottom row, left to right: Stefan Hock (Marketing), Chen Liang (OPIM), Weining Bao (Marketing). (UConn School of Business)

The School of Business is welcoming 10 new faculty members this fall, including Yiming Qian, a full professor, who will chair the new Toscano Family Chair in Finance. Continue Reading