Marketing


‘Propelling Change Forward’: School of Business’ Equity Series Tackles Compelling Workplace Topics

UConn Today – In the wake of the Black Lives Matter movement and other calls for social change, there’s a tremendous appetite for knowledge and guidance among business professionals, students, and alumni in a vast variety of industries.

“In the midst of this social revolution I thought, ‘How can we at the School of Business make a difference and bring these issues to a wide audience?’’ says business law professor Robert Bird, who has organized a four-part speaker series on diversity and equity topics.


Strong Backgrounds, Proven Scholarship Are Hallmarks of School’s New Faculty Members

New faculty members include (left to right): Rachel Chambers, Xiang Zheng, Sami Ghaddar, Mary Vernon, and James Warren (Contributed photos)

The incoming cohort of new business faculty includes a consultant on human rights for the United Nations, an award-winning researcher focused on fintech, two enthusiastic accounting experts, and a management professor who researches corporate governance, innovation and performance.Continue Reading



Professor McEvoy Wins Award for His ‘Show Me What You Can Do’ Teaching Style

Professor Kevin McEvoy
Marketing professor Kevin McEvoy, pictured above, has been awarded the UConn Foundation’s University Faculty Excellence in Undergraduate Teaching Award. In this photo from 2019 he is receiving the Graduate Teaching Award. (Contributed Photo)

Marketing professor Kevin McEvoy, a champion of real-world learning and a perennial favorite educator among students, has been awarded the University Faculty Excellence in Undergraduate Teaching Award from the UConn Foundation.Continue Reading


Prestigious AACSB International Re-Accredits School of Business, Accounting Program

(Nathan Oldham / UConn School of Business)

The prestigious Association to Advance Collegiate Schools of Business (AACSB), considered by many to be the ‘gold standard’ of accrediting organizations, has re-accredited the School of Business and, separately, its Accounting program.Continue Reading


MBA/LAW Team Members Already Using Their Newly Honed Negotiation Skills

Close up woman and man sitting in cafe, holding warm cups of coffee on table,
(istockphoto.com)

Although they didn’t earn top-standing in this year’s international negotiation challenge, UConn’s team of MBA and Law students were champions nevertheless.

“This experience has already impacted my work,” said MBA-candidate Jasdeep Singh. “I am currently Head of Operations and Marketing for 3BC LLC and we are in the midst of a negotiation that has been months in the making.Continue Reading


Marketing Knowledge, Authenticity, and Passion Help Senior Michael Greaves Land Job at Branding-Giant Ogilvy

Senior Michael Greaves '21 (BUS) posing with Jonathan earlier this Spring. (Contributed Photo)
Senior Michael Greaves ’21 (BUS) posing with the statue of Jonathan outside Gampel Pavilion earlier this spring. (Contributed Photo)

Senior Michael Greaves ’21 (BUS) outperformed more than 1,000 other applicants to win a coveted job in a leadership-rotation program at Ogilvy, the prestigious global advertising, marketing, and public relations agency in New York City.Continue Reading


UConn Business Professors Present Five, Free Mini-Courses to Showcase Graduate Classes

UConn School of Business faculty, like Professor Robert Bird (Pictured above) are presenting short courses to give prospective graduate students a taste of what a UConn education would be like. (Nathan Oldham / UConn School of Business)

The UConn School of Business is offering five mini-courses to showcase the expertise of its faculty. Although the programs were designed for prospective graduate students, anyone is welcome to join the one-hour, online courses free of charge.Continue Reading


Negotiation Challenge Participant: ‘I Learned How to Stand My Ground’

Cropped shot of businesspeople arm wrestling in an office
(istockphoto.com)

Although MBA student Nishant Jain and his team won first-place in the 6th Annual Business Law Negotiation competition last week, there really was no way to lose, he said.

“The ability to negotiate is a necessary skillset for any professional, and to be able to develop and refine this skill was a fantastic opportunity,” said Jain, whose teammates were law students Magdalena Klin and Jacqueline Cushing. “It is going to be very useful, especially when I am job hunting or trying to move up the ladder in an organization.”Continue Reading


Professor Emerita Susan Spiggle Gives Large Gift to PhD Program

Professor Emerita Susan Spiggle, pictured above, teaches a course in 2018.  Spiggle recently made a generous donation to the School of Business. (Contributed Photo)
Professor Emerita Susan Spiggle, pictured above, teaches a course in 2018. Spiggle recently made a generous donation to the School of Business. (Contributed Photo)

For novice writers, it is often difficult to accept constructive criticism and develop a willingness to edit and repeatedly revise their work.

Overcoming that reluctance is essential for Ph.D. students who plan to become professors, because their careers hinge on their ability to clearly define their research and present it in a concise and appealing way to editors at top academic journals.

“For future faculty members, being able to write is their bread and butter,” said Professor Emerita Susan Spiggle. “You can have all the best data in the world but if you can’t write clearly and define the importance of your work, it really doesn’t matter at all.”Continue Reading