Marketing


Professor: Walt Disney Co. Chose Values Over Politics; Other Corporations May Face Similar Dilemmas

UConn Today – The Florida state legislature this week voted to end the Walt Disney Co.’s special tax district, which has permitted the Orlando amusement park to govern its land and save millions each year in taxes. UConn Today spoke with business law Professor Robert Bird, the Eversource Energy Chair in Business Ethics and past president of the Academy of Legal Studies in Business, about the vote.


Marketing’s Kelly Herd Among Top 50 Best Undergrad Professors

Headshot of Marketing Professor Kelly Herd
Marketing Professor Kelly Herd (Contributed Photo)

UConn marketing professor Kelly Herd, who specializes in consumer psychology and creativity, and is known as a passionate advocate for her students, has been named to Poets & Quants’ list of 50 Best Undergraduate Business Professors.Continue Reading


School of Business Offers New Minor in Social Responsibility and Impact in Business

UConn Today – Addressing growing interest from UConn students, the School of Business is launching a minor in Social Responsibility and Impact in Business.

The program is open to all UConn undergraduates, regardless of major. A parallel concentration is also being offered to marketing majors.



Professor: Women Beware! The Boss Could Be Monitoring Your Private Health Information

Cropped shot of a pregnant businesswoman giving a presentation in the boardroom
(istockphoto.com)

Women need to be cautious about accepting ‘femtech’ healthcare benefits through work, because it could result in personal reproductive information being shared with employers.

That’s the recommendation of Professor Elizabeth “Liz” Brown of Bentley University, who will discuss her award-winning research during an April 4 virtual lecture. The program is part of the UConn School of Business’ Equity Now lecture series.Continue Reading




UConn Redesigns MBA Programs to Offer More Flexible Course Options

UConn Today – The UConn School of Business announced plans on Thursday, Jan. 20 to redesign its Master of Business Administration (MBA) programs, a decision reflecting growing student interest in more flexible educational options.


MBA, Law Students Vie To Represent UConn at International Negotiations Challenge in Greece This Spring

Shot of two colleagues shaking hands during a meeting at work
(istockphoto.com)

Only a few days remain to register for the popular Negotiations Case Competition and management professor Nora Madjar expects this year’s event, like years past, will draw some of the brightest MBA and law students at UConn.Continue Reading


‘Propelling Change Forward’: School of Business’ Equity Series Tackles Compelling Workplace Topics

UConn Today – In the wake of the Black Lives Matter movement and other calls for social change, there’s a tremendous appetite for knowledge and guidance among business professionals, students, and alumni in a vast variety of industries.

“In the midst of this social revolution I thought, ‘How can we at the School of Business make a difference and bring these issues to a wide audience?’’ says business law professor Robert Bird, who has organized a four-part speaker series on diversity and equity topics.