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Message from Sulin Ba, Associate Dean of Research
Hello colleagues,
Spring has arrived in Connecticut and, with it a renewed sense of excitement, growth and accomplishment both in our classrooms and through our research commitment. I would like to share with you some of our recent milestones.
Social Media Strategy During an Industry Crisis
OPIM Professor Shu He studies the savvy social media tactics that boosted the airline industry following a devastating crash. Read More→
Disclosing Too Much Info Can Harm a Company’s Competitive Edge
Accounting Professor Ying Zhou analyzes how strict accounting laws can ultimately harm a firm's competitive position by forcing disclosure of proprietary information. Read More→
How Visual Technologies Influence Virtual Teams
Marketing Professor Nicholas Lurie has found that visual technologies foster persuasion, agreement among virtual teams. Read More→
Equity Misvaluation
Finance Professor Assaf Eisdorfer finds that equity misvaluation is, at least partly, driven by investors' failure to fully recognize and adequately price the optionality of equity. Read More→