Spring 2018 Research Newsletter

Message from Sulin Ba, Associate Dean of Research

Hello colleagues,

Spring has arrived in Connecticut and, with it a renewed sense of excitement, growth and accomplishment both in our classrooms and through our research commitment. I would like to share with you some of our recent milestones.

Portrait of Shu He.

Social Media Strategy During an Industry Crisis

OPIM Professor Shu He studies the savvy social media tactics that boosted the airline industry following a devastating crash. Read More→

Traders work on the floor of the New York Stock Exchange in the New York financial district on Wall Street.

Disclosing Too Much Info Can Harm a Company’s Competitive Edge

Accounting Professor Ying Zhou analyzes how strict accounting laws can ultimately harm a firm's competitive position by forcing disclosure of proprietary information. Read More→

The word “Persuasion” in bold red letters diagonally across a blurred background of black-and-white words related to communication, teamwork, and development.

How Visual Technologies Influence Virtual Teams

Marketing Professor Nicholas Lurie has found that visual technologies foster persuasion, agreement among virtual teams. Read More→

People working in an office with multiple computer monitors displaying stock market data, charts, and financial information.

Equity Misvaluation

Finance Professor Assaf Eisdorfer finds that equity misvaluation is, at least partly, driven by investors' failure to fully recognize and adequately price the optionality of equity. Read More→