Spring 2017 Research Newsletter

Message from Sulin Ba, Associate Dean of Research
At the University of Connecticut, we are extremely proud of our exceptional, talented and dedicated faculty. Nevertheless, it is particularly gratifying when other professional organizations join us in recognizing our professors’ many achievements.
Last semester, two of our distinguished professors, James Marsden and John Mathieu, were honored with prestigious, lifetime achievement awards.


Featured Research
Top research headlines from the UConn School of Business.


Are Good Ideas Contagious?
When it comes to nurturing innovation, colleagues play a huge role, says management professor Travis Grosser. Read More→


Financial Accounting

Show Us the Numbers!
Financial accounting may play an even more important role than previously recognized when it comes to corporate acquisition decisions, according to accounting professor Todd Kravet. Read More→


Mobile Geotargeting

Consumers on the Move
OPIM professor Xinxin Li finds ‘mobile geo-targeting’ can be a powerful tool for business growth. Read More→


Mergers & Acquisitions

I’ve Got to Buy That!
Consumer-product companies that execute well-thought-out mergers and acquisitions can tap a customer gold mine, finds marketing professor Hongju Liu. Read More→