Fall 2017 Research Newsletter

Message from Sulin Ba, Associate Dean of Research

Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.

Professor Etudo Created Software that May Pinpoint ISIS, Other Hate-Groups’ Radicalization Sites

Uncovering Hatred

OPIM Professor Ugochukwu “Ugo” Etudo has created software that may pinpoint ISIS and other hate-groups’ radicalization sites. Read More→

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

The Power of Empathy

Marketing Professor Kelly Herd shows that empathy can change the way in which you think. Read More→

A Winning Football Pool Strategy

A Winning Football Pool Strategy

OPIM Professor David Bergman loves football, predictions, and data analytics, so it is little surprise that he would use his knowledge to plan an NFL survival-pool strategy. Read More→

If You Slash the Price, They Will Come!

If You Slash the Price, They Will Come!

Marketing Professor Joseph Pancras identifies the best sale items to lure customers away from other grocery stores. Read More→