“Identity and the Self in Marketing,” was the theme of this year’s Voya Financial Colloquium on April 7 at the School of Business. Continue Reading
Voya Conference: Self-Identity and Marketing
Marketing
UConn Senior Margo Bailey Awarded Fulbright
Bailey Plans Career Helping Kids Appreciate Foreign Languages, Cultures, People
How do you top a college career that includes two study-abroad trips, internships at international companies, and a three-part honors thesis exploring bilingual advertising and the toy industry?
Margo Bailey, a senior honors student majoring in marketing, did it by earning a Fulbright Scholarship. Continue Reading
Seven Business Faculty Honored
Professor Reilly Recognized for Remarkable Research; Peers Honored for Teaching Strategies
Management Professor Greg Reilly earned the School of Business’ annual award for Research Excellence, an achievement that is based on five years of academic success. Continue Reading
Sell-abration!
UConn Students Pitch Novel Snack Ideas for Trip to National Selling Competition
Roasted Habanero Nuts, Jalapeno/Cilantro/Lime Chips, Napa Valley Wine/Cheese Chips and Agave Sunflower Seeds were some of the ideas that UConn students pitched for a fictional private-label snack line dubbed “Simply Salt.” Continue Reading
Dean’s Annual Report 2016
Transforming Futures
In describing the UConn School of Business at this moment, 76 years into its accomplished history, the word “engaged” captures the essence. Our students, faculty and staff are engaged with each other, with our alumni, with the corporate community and with the University.
The School’s growth has been extraordinary, both in terms of enrollment and creating and maintaining vibrant, effective and relevant academic programs. We are transforming the future—of our students, our state, our industries and our world. There is much to celebrate.
We invite you to read the 2016 Dean’s Annual Report.
Stamford-Based Nestlé Waters Brews New Lines of Nestea
Business and Human Rights
UConn Expertise Helps Strengthen United Nations’ Global Initiatives on Responsible Business Conduct
When a United Nations committee met last month in Geneva, Switzerland, to prepare new guidance on business and human rights, six UConn faculty offered suggestions to bolster the international treaty. Continue Reading
Consumers On the Move
UConn Researcher Finds ‘Mobile Geo-Targeting’ Can Be a Powerful Tool for Business Growth
With the typical American consumer spending three hours a day on a smartphone, savvy companies are quickly trying to capitalize on new technology that allows them to market their businesses electronically. Continue Reading
Cinthia B. Satornino Joins Business Faculty
Professor Contributes to White House Agenda on Fostering Success Among Hispanic College Students
Newly hired UConn professor Cinthia Beccacece Satornino hopes to use her expertise as part of a White House educational initiative to assist Hispanic students in completing their college education. Continue Reading
Emeritus Spotlight: Karla Fox
Professor Emeritus Karla Fox Remains Busy – With Varied Pursuits
Since retiring from UConn, where her last full-time appointment was Interim Dean, Karla Fox has kept busy with a number of civic activities. Continue Reading