Sulin Ba


Sulin Ba Named Associate Dean of Academic and Research Support

The UConn School of Business is pleased to announce that Professor Sulin Ba has accepted the new position of associate dean of academic and research support in the Dean’s Office of the School of Business, effective September 6, 2013. Ba joined the UConn faculty in 2002 as an associate professor in the Department of Operations and Information Management (OPIM) after beginning her career at the Marshall School of Business at the University of Southern California (USC). She was promoted to full professor in 2011.

Professor Ba holds a Ph.D. from the University of Texas at Austin. She has a distinguished research record and works on health IT, various issues around online behavior, and on internal market mechanisms. Several of her papers have been recognized by best paper awards including Best IS Publication of the Year (2010) and MIS Quarterly Best Paper of the Year (2000). She was recently awarded the School of Business Research Excellence Award for her nationally and internationally recognized scholarship and long term impact on UConn research. She is the co-principal investigator (co-PI) on two National Natural Science Foundation of China research grants.

Ba has extensive international experience including associations with Fudan University, Universitat Mannheim, Hong Kong University of Science and Technology, and City University of Hong Kong. She has been active with the Connecticut Information Technology Institute (CITI) and Center for International Business Education and Research (CIBER) at the School of Business and has been involved in experiential learning for the last eight years. Recently, Ba led a team of Management Information Systems (MIS) students in developing a Microsoft SQL Server based Enforcement and Examination Tracking System for the Consumer Credit Division of the Connecticut Department of Banking. Her corporate engagements have included many Connecticut companies, nonprofits, and government organizations.


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MIS Students Develop Tracking System for Connecticut Department of Banking

This semester, a team of Management Information Systems (MIS) students, as part of their capstone course taught by Professor Sulin Ba, developed a Microsoft SQL Server based Enforcement and Examination Tracking System for the Consumer Credit Division of the Connecticut Department of Banking. Despite the complexity of the project, the students were able to provide a system solution that the Consumer Credit Division staff can incorporate and use.

The course, Systems Analysis and Design, was designed to cover system development methodologies for business information systems and explore project management concepts, hardware and software technology, and organizational considerations.

“This real-world system development experience is immensely beneficial to our MIS students,” says Ba, a professor in the School of Business Operations and Information Management (OPIM) department. “It is also in line with the Next Generation Connecticut initiative and its focus on STEM. I hope we’ll be able to bring more such opportunities to the School of Business in the future!”

Professor Ba received a personalized letter of thanks from Connecticut Banking Commissioner Howard F. Pitkin for her role in advising the students with the project.


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Ackerman Scholars Announced

The Dean’s Council has reviewed the Ackerman Scholars at the University of Connecticut School of Business and made the following awards:

Appointed for the next two years (2012-13 and 2013-14) are:

Continuing in their second year are:

The Ackerman Scholar award recognizes significant and continuing all round academic productivity among the faculty of the School. It is awarded to faculty who are not already supported by Chair or Professorship appointments. The award is supported by the Ackerman Fund, the School and the departments. The purpose of the Ackerman Fund is to “grant a monetary reward to faculty members who have excelled in classroom teaching, curriculum development, research, outreach to business and state agencies.”


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Paper Received Best IS Publication of the Year Award 2010

A paper co-written by faculty members of the University of Connecticut School of Business Department of Operations and Information Management has been nominated as the best ACM TMIS paper of 2010 and is also one out of five recipients of the Best IS Publications of the Year Awards 2010.  The paper, titled “Why Give Away Something for Nothing? Investigating Virtual Goods Pricing and Permission Strategies,” was co-written in December 2010 by Dr. Sulin Ba, Professor; Dr. Dan Ke; Dr. Jan Stallaert, Associate Professor; and Zhongju Zhang, Associate Professor.

The Best Publications Awards were established to recognize the breadth of high quality work that is being published in the Information Systems discipline. This award was designed to bring outstanding papers across a range of journals to the attention of the IS community, and to give due credit to the journals in which they are published. Each year journal editors nominate the best paper published in their journal in the preceding year. A committee composed of Senior Scholars reviews the nominations from journal editors and selects five papers as the recipients of this prestigious award.

“Why Give Away Something for Nothing? Investigating Virtual Goods Pricing and Permission Strategies” is about the world of virtual goods.  The question of how a creator sets prices for a virtual good, as to maximize their profit, is discussed.  The major difference with virtual goods is that many times consumers will want to use multiple copies of the same good, which results in an increase in the consumer’s utility.  The focus of the research is on the copy permission of virtual goods.  An economic model is developed and examined under different conditions, to find which setting is best for the copy permission that leads to the highest profit, as well as how subsequent pricing strategies are affected.  Both theoretical and practical implications of researched are discussed within the paper.


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Ackerman Scholars Announced

The Dean’s Council has reviewed the Ackerman Scholars at the University of Connecticut School of Business and made the following awards:

Appointed for the next two years (2011-12 and 2012-13) are:

Continuing in their second year are:

The Ackerman Scholar award recognizes significant and continuing all round academic productivity among the faculty of the School. It is awarded to faculty who are not already supported by Chair or Professorship appointments. The award is supported by the Ackerman Fund, the School and the departments. The purpose of the Ackerman Fund is to “grant a monetary reward to faculty members who have excelled in classroom teaching, curriculum development, research, outreach to business and state agencies.”


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