Girish Punj


Common Coronavirus Claims: Don’t Be Fooled

Psychology Today – There is nothing that raises the panic meter in quite the same way as staring at empty store shelves where hand sanitizer, surgical masks, and even paper goods used to be. Many consumers immediately whip out their iPhones to order online—only to discover empty virtual shelves as well—at least when it comes to reputable, credible products, with recognizable name identification.



Which Wine Should I Try?

Staged glass of Red Wine promoting Startup VineSleuth.

Startup VineSleuth Paired with UConn Grad Students to Revolutionize Wine Selection

Here’s a toast: To a team of ambitious, hardworking UConn graduate students, whose research helped grow a revolutionary wine-selection company.

Surprisingly, the students in Marketing Professor Girish Punj’s ‘Big Data & Strategic Marketing’ class were able to “uncork” the answers they needed, without a drop of wine dancing on their tongues. Continue Reading



IBM Expands Data Discovery and Q&A Power of Watson Analytics

PR Newswire- Today IBM (NYSE: IBM) introduced new data discovery and question-and-answer capabilities for Watson Analytics that will make it even easier for users to extract insights from their data. IBM also announced widespread adoption, with half a million professionals registering for this groundbreaking data exploration and visualization service since its introduction less than a year ago.

…[The] University of Connecticut [School of Business] is integrating Watson Analytics into several MBA courses taught by Professor Girish Punj, including “Digital Marketing” and “Big Data and Strategy Marketing” classes, to teach future marketing professionals how to analyze data without the help of a data scientist.


Marketing Faculty Accomplishments – Spring 2015

Mary Caravella
Mary Caravella received awards for Top Marketing Professor – PMBA and Outstanding Contribution to the MBA Program.

Robin Coulter
Robin Coulter was named as an inaugural Brands and Brand Relationships Institute Fellow and Voya Financial Fellow in Marketing.Continue Reading


Ackerman Faculty Scholars Announced

Five faculty members from the School of Business have been named Ackerman Scholars for academic years 2015-2017. They are: John Phillips of Accounting, Rex Santerre of Finance, Greg Reilly of Management, Girish Punj of Marketing and Bob Day of Operations and Information Management (OPIM).

Continuing from last year, for academic year 2015-2016, are: Qing Cao and Gary Powell of Management and Xue Bai, Jose Cruz and Suresh Nair of OPIM.

The Ackerman Scholar award recognizes significant and continuing all-round academic productivity among the faculty of the School, said Sulin Ba, associate dean of academic and research support. It is awarded to faculty who are not already supported by endowed chair, professorship, scholarship or fellowship appointments. The award is supported by the Ackerman Fund, the School of Business and the departments.