Psychology Today – There is nothing that raises the panic meter in quite the same way as staring at empty store shelves where hand sanitizer, surgical masks, and even paper goods used to be. Many consumers immediately whip out their iPhones to order online—only to discover empty virtual shelves as well—at least when it comes to reputable, credible products, with recognizable name identification.
Girish Punj
UConn Takes 3rd Place in Global Analytics Challenge

A team of UConn students earned third place in the 2019 International Big Data & Analytics Education Conference with their passionate presentation on “The Catastrophic Effects of Global Warming—The Forces at Play.” Continue Reading
Which Wine Should I Try?

Startup VineSleuth Paired with UConn Grad Students to Revolutionize Wine Selection
Here’s a toast: To a team of ambitious, hardworking UConn graduate students, whose research helped grow a revolutionary wine-selection company.
Surprisingly, the students in Marketing Professor Girish Punj’s ‘Big Data & Strategic Marketing’ class were able to “uncork” the answers they needed, without a drop of wine dancing on their tongues. Continue Reading