Mansfield Patch – A University of Connecticut faculty member has reached a conclusion about social media addiction — the answer seems to lie not with quantity of postings but whether people post more on weekends than weekdays.

UConn operations and information management professor Xue Bai and two colleagues revealed the findings in a newly published study in the journal “Information & Management” titled, “Weekdays or weekends: Exploring the impacts of microblog posting patterns on gratification and addiction.”

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HealthNewsDigest.com – Are you at risk of becoming addicted to social media?

It seems the answer lies not in how much you tweet or microblog, but rather, whether you post significantly more on weekends than weekdays.

That’s what UConn operations and information management professor Xue Bai and two colleagues found in a newly published study in the journal Information & Management titled, “Weekdays or weekends: Exploring the impacts of microblog posting patterns on gratification and addiction.” Their findings are based on in-depth study of the habits and responses of a diverse group of 308 microbloggers.

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