Marketing Highlights

Marketing Faculty Accomplishments – Spring 2015

Mary Caravella
Mary Caravella received awards for Top Marketing Professor – PMBA and Outstanding Contribution to the MBA Program.

Robin Coulter
Robin Coulter was named as an inaugural Brands and Brand Relationships Institute Fellow and Voya Financial Fellow in Marketing.Continue Reading

Kevin McEvoy Awarded Best Session Paper

Assistant Professor in-Residence of Marketing, Kevin McEvoy, received a Session Best Paper Award for his presentation of The Toolbox-An Innovation Connecting Marketing Education and Practice, at the Academy of Business Research Conference held New Orleans in March. He also served as session chair. The Academy of Business Research ​is an international society of scholars and practitioners who exchange ideas and collaborate in all areas of business and business education.Continue Reading

Social Enterprise Conference


School of Business’ Social Enterprise Conference Attracting Leading Scholars, Entrepreneurs and Business Owners

“We don’t hire people to bake brownies, we bake brownies to hire people,” boasts the website of Greyston Bakery of Yonkers, N.Y.

Recognized as one of the best social enterprise companies in the world, Greyston Bakery’s mission is to provide individuals with employment, skills and resources to lift them out of poverty.Continue Reading

Work-Life Balance

Flexible Work Time Could be Salvation for Families–and an Advantage for Employers–So Why Do Companies, Employees Resist?

The typical two-income American family is stretched to the breaking point with responsibilities, and, for many, flexible work time would be helpful in finding a work-life balance, said Robert Bird, professor of Business Law.

“There are millions of people in our country under intense pressure,” said Bird, who is also the Northeast Utilities Chair in Business Ethics. “They are two-parent, working families taking care of children and/or elderly parents. Inflexible work schedules are making the stress even worse.”Continue Reading

Marketing Scholars Lurie and Pancras Invited to Mobile Marketing Thought Leadership Conference

Nick Lurie - Mobile Conf
Professor Nicholas Lurie engaged in workshop discussions.

Nicholas Lurie and Joseph Pancras, associate professors of marketing, were invited to the Thought Leadership Conference on “Mobile Marketing and its Implications for Retailing” held at the Mays Business School, Texas A&M University on Jan 21-23. Leading researchers in mobile marketing and industry practitioners participated in work group discussions on five different areas of mobile marketing.Continue Reading

UConn Marketing Professor, Colleague Find that Merchants Can Use In-Store “Showrooming’’ to Boost Online Sales


Most consumers today split their shopping experiences between traditional brick-and-mortar stores and internet purchases. But if you believe that traditional, in-store browsing is facing extinction, think again.

In fact, it is often a trip to the mall or shopping center that gives consumers the confidence they need to buy similar, or more upscale, items online, according to research conducted by UConn Assistant Professor Jane Gu and her colleague, Giri Tayi, from the State University of New York at Albany.Continue Reading