“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
The Star Online – Virtual assistants can do far more than find the nearest gas station or get the score of a big game. Now they can help users schedule their next vacation.
Management Information Systems Quarterly Vol. 41, Iss. 2 (2017)
Zheyin (Jane) Gu, Giri Kumar Tayi
WFSB Channel 3 TV- Women are shelling out thousands of dollars more on products that are marketed to women, over the same things that are geared toward men.
Women may want to start looking in the men’s section if they want to save some extra money.
Experts estimate women pay $1,400 more each year on products that are marketed toward them, and over $100,000 in a lifetime.
It is called the ‘Pink Tax.’
Most consumers today split their shopping experiences between traditional brick-and-mortar stores and internet purchases. But if you believe that traditional, in-store browsing is facing extinction, think again.
In fact, it is often a trip to the mall or shopping center that gives consumers the confidence they need to buy similar, or more upscale, items online, according to research conducted by UConn Assistant Professor Jane Gu and her colleague, Giri Tayi, from the State University of New York at Albany.Continue Reading
UConn Today – Given the increasingly crucial role online retail plays in the American shopping experience, UConn Today invited Jane Gu, an assistant professor of marketing in the School of Business, to share her insights on the impact the Internet is having on the retail industry.