Jane Gu

VOYA Colloquium Asks: How is Marketing Adapting to the Digital Age?

From left: Shijie Lu, Ying Xie, Yakov Bart, and Xueming Luo. (Nancy White/UConn School of Business)
From left: Shijie Lu, Ying Xie, Yakov Bart, and Xueming Luo. (Nancy White/UConn School of Business)

“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading

Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies

Management Information Systems Quarterly Vol. 41, Iss. 2 (2017)

Zheyin (Jane) Gu, Giri Kumar Tayi

Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller’s online store, and investigates how such consumer behavior allows a multichannel seller to achieve better coordination between its online and offline arms through optimal product placement strategies. Full article.

Pink Tax Forces Women to Pay More for Products

WFSB Channel 3 TV- Women are shelling out thousands of dollars more on products that are marketed to women, over the same things that are geared toward men.

Women may want to start looking in the men’s section if they want to save some extra money.

Experts estimate women pay $1,400 more each year on products that are marketed toward them, and over $100,000 in a lifetime.

It is called the ‘Pink Tax.’

UConn Marketing Professor, Colleague Find that Merchants Can Use In-Store “Showrooming’’ to Boost Online Sales


Most consumers today split their shopping experiences between traditional brick-and-mortar stores and internet purchases. But if you believe that traditional, in-store browsing is facing extinction, think again.

In fact, it is often a trip to the mall or shopping center that gives consumers the confidence they need to buy similar, or more upscale, items online, according to research conducted by UConn Assistant Professor Jane Gu and her colleague, Giri Tayi, from the State University of New York at Albany.Continue Reading

‘Tis the Season for Shopping Online

UConn Today – Given the increasingly crucial role online retail plays in the American shopping experience, UConn Today invited Jane Gu, an assistant professor of marketing in the School of Business, to share her insights on the impact the Internet is having on the retail industry. 

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Marketing Department Newsletter, Winter 2014


Marketing Department NewsletterAs 2014 enters with the BIG CHILL, we are excited to share news from Fall 2013!

On the faculty front, we bid farewell to Subhash Jain, who received the American Marketing Association’s 2013 Significant Contributions to Global Marketing Award, and retired in December. We welcomed three scholars with expertise in digital marketing and analytics. Jane Gu, Ph.D, works in digital marketing and distribution channels; Jane is teaching New Media Marketing Strategies. David Norton, Ph.D., is a recent graduate from University of South Carolina’s Darla Moore School of Business; Dr. Norton’s research focuses on consumer behavior in the digital marketing environment; he is teaching Introduction to Marketing Management. Hee Mok Park, Ph.D., a recent graduate of the University of Michigan’s Ross School of Business, focuses on empirical modeling of marketing problems, and will be teaching Marketing and Data Analytics.

Our students continue to make us proud! Josh Lagan ’14 was named one of the Top 10 Student Sports Business Leaders, Caitlin Taylor ’14 shares her internship experiences in marketing and social media, and Pi Sigma Epsilon, our sales and marketing fraternity, hosted the 2013 Northeast Regional Conference!

Our alumni continue to be important partners! John Fodor, Executive Vice President of American Funds Distributors, Inc., Capital Research Management Company, was named our 2012-13 Outstanding Alumnus. John is our keynote speaker at the Department’s Student and Alumni Networking Reception on February 10(register at uconn.biz/mktg2014). We hope to see you there! We greatly appreciate the creation of scholarship funds for our students and gifts to the Marketing and Business Law Endowment for Excellence.

Each newsletter highlights contributions of our faculty. Please read more about Bill Ross award winning article, “Individual Differences in Brand Schematicity” and Robin Coulter’s recent work on the effects of automatic color preference on consumer choice. At the 2013 American Business Law Conference, our Business Law faculty were revered, “their research, teaching, and service to the academy makes the UConn business law faculty one of the most prominent cohorts in the discipline,” and Mark DeAngelis was again honored as one of four national Master Teacher finalists for the Charles M. Hewitt Master Teacher Competition.

Our best wishes for a happy and healthy 2014!

Best regards,

Robin Coulter

Robin Coulter
Department Head
Professor of Marketing
Marketing Department

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