Kevin McEvoy



Marketing’s Kevin McEvoy Earns Recognition as UConn Standout

Assistant Professor Kevin McEvoy, pictured above, will be honored with the University's Faculty Excellence in Graduate Teaching Award, presented by the UConn Foundation Alumni Relations Office. (Nathan Oldham / UConn School of Business)
Assistant Professor Kevin McEvoy, pictured above, will be honored with the University’s Faculty Excellence in Graduate Teaching Award, presented by the UConn Foundation Alumni Relations Office. (Nathan Oldham / UConn School of Business)

Kevin McEvoy, an assistant professor-in-residence in Marketing, has been selected to receive the University’s Faculty Excellence in Graduate Teaching Award.Continue Reading





Op-ed: What saying ‘Happy Holidays’ says about us

Stamford Advocate – “Happy Holidays!” It is the most common greeting offered this time of year. People say it to each other. Retailers greet consumers with it. We hear it in advertisements across all platforms-television, radio and in print. It is now so common the words go almost unnoticed, much like asking “how are you” as you pass by someone you know, and often don’t even hear the answer. Such greetings have become a habit.

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Conair Faces Close Attention After Cuisinart Recall

Stamford Advocate– As Stamford-based Conair replaces 8 million blades used in its Cuisinart food processors, which have been linked to mouth injuries from fragments of cracked blades, customers and regulators are closely watching its handling of the recall. The prevalence and speed of social media only heightens attention.

“They have to get on top of this, be transparent and open and stay ahead of the social media curve,” said Kevin McEvoy, an assistant professor in the University of Connecticut’s business school. “The brand equity is going to be damaged for Cuisinart — but how much damage and for how long depends on how they respond.”


‘Their Success is My Success’

Kevin McEvoy (Nathan Oldham/UConn School of Business)
Kevin McEvoy (Nathan Oldham/UConn School of Business)

Marketing Professor Kevin McEvoy Wins Stamford Faculty Recognition Award

Marketing professor Kevin McEvoy doesn’t mind putting in extra work if it fosters greater success among his students.

Each week he reviews around 130 student critiques in addition to student team presentations, a time-consuming task, because he believes that writing them helps students become more focused, better thinkers and stronger learners.  Continue Reading