WalletHub – Q; Do you think Liberty Mutual’s tagline about customizing insurance to customers’ needs really distinguishes it from other insurance companies?
A: The “only pay for what you need” campaign is supported by several humorous vignettes with established characters, building familiarity and trust. The storylines are attention-getting, memorable, and pleasant. This is the strength of this campaign.
Wallethub – We ask Kevin McEvoy:What does it say about car insurance companies that so many have celebrity endorsers?
Car insurance companies, as well as all insurance companies, need to find ways to differentiate themselves from competition. This is not an easy thing to accomplish when the product is not something consumers enjoy thinking about or purchasing. Plus, products can appear so similar.
WalletHub – Is it fair for consumers to assume that the most popular credit cards are the best credit cards?
“Popular” need to be defined as “most used,” or as one of the current ad campaigns says, “What’s in your wallet?” In this sense, it is not really a matter of fairness, it is a matter of delivered value.
WalletHub – State Farm is a pretty good insurance company overall, earning a rating of 3.4/5 from WalletHub editors, good customer reviews, and great scores from organizations such as the Better Business Bureau (BBB) and J.D. Power.
Stamford Advocate – While summer feels like it just started, “Back to School” sales are already sprouting up in retail stores. Conversations begin again about cost of college education, everywhere from admissions offices to parents’ backyard barbecues.
Stamford Advocate – Coffee? Coca-Cola? Or both together? On April 24, Advertising Age reported that Coca-Cola is testing a Coke-coffee hybrid beverage product in a few countries and is poised to introduce it into 25 markets. Coffee and Coca-Cola together. Interesting.