WalletHub – Is it fair for consumers to assume that the most popular credit cards are the best credit cards?
“Popular” need to be defined as “most used,” or as one of the current ad campaigns says, “What’s in your wallet?” In this sense, it is not really a matter of fairness, it is a matter of delivered value.
Wallethub – Which do you think is a better indicator of a good car insurance company: low rates or good customer reviews?
Shopping for insurance is really a multi-step process. Low rates are an attention-getter. They will stop and attract a shopper but will not automatically convert a shopper into a customer.
Kevin McEvoy, an assistant professor-in-residence in Marketing, has been selected to receive the University’s Faculty Excellence in Graduate Teaching Award.Continue Reading
Stamford Advocate – “Happy Holidays!” It is the most common greeting offered this time of year. People say it to each other. Retailers greet consumers with it. We hear it in advertisements across all platforms-television, radio and in print. It is now so common the words go almost unnoticed, much like asking “how are you” as you pass by someone you know, and often don’t even hear the answer. Such greetings have become a habit.