Stamford Advocate – While summer feels like it just started, “Back to School” sales are already sprouting up in retail stores. Conversations begin again about cost of college education, everywhere from admissions offices to parents’ backyard barbecues.
Stamford Advocate – Coffee? Coca-Cola? Or both together? On April 24, Advertising Age reported that Coca-Cola is testing a Coke-coffee hybrid beverage product in a few countries and is poised to introduce it into 25 markets. Coffee and Coca-Cola together. Interesting.
Stamford Advocate – “Happy Holidays!” It is the most common greeting offered this time of year. People say it to each other. Retailers greet consumers with it. We hear it in advertisements across all platforms-television, radio and in print. It is now so common the words go almost unnoticed, much like asking “how are you” as you pass by someone you know, and often don’t even hear the answer. Such greetings have become a habit.
The Hour– Stamford-based NBC Sports Group has assigned about 50 people to work on World Cup production from Russia or its East Side headquarters as part of its support of sister organization Telemundo’s coverage of the world’s most-watched soccer competition.
Stamford Advocate– As Stamford-based Conair replaces 8 million blades used in its Cuisinart food processors, which have been linked to mouth injuries from fragments of cracked blades, customers and regulators are closely watching its handling of the recall. The prevalence and speed of social media only heightens attention.
“They have to get on top of this, be transparent and open and stay ahead of the social media curve,” said Kevin McEvoy, an assistant professor in the University of Connecticut’s business school. “The brand equity is going to be damaged for Cuisinart — but how much damage and for how long depends on how they respond.”
Marketing Professor Kevin McEvoy Wins Stamford Faculty Recognition Award
Marketing professor Kevin McEvoy doesn’t mind putting in extra work if it fosters greater success among his students.
Each week he reviews around 130 student critiques in addition to student team presentations, a time-consuming task, because he believes that writing them helps students become more focused, better thinkers and stronger learners. Continue Reading