Stamford Advocate – While summer feels like it just started, “Back to School” sales are already sprouting up in retail stores. Conversations begin again about cost of college education, everywhere from admissions offices to parents’ backyard barbecues.
Kevin McEvoy
Who decides what new products are seen? (Op-ed)
XFL still working to clinch TV deal
Op-ed: What saying ‘Happy Holidays’ says about us
Stamford Advocate – “Happy Holidays!” It is the most common greeting offered this time of year. People say it to each other. Retailers greet consumers with it. We hear it in advertisements across all platforms-television, radio and in print. It is now so common the words go almost unnoticed, much like asking “how are you” as you pass by someone you know, and often don’t even hear the answer. Such greetings have become a habit.
SmackDown, Raw Deals Highlight WWE Growth
NBC Sports and Telemundo team up for World Cup coverage
Conair Faces Close Attention After Cuisinart Recall
Stamford Advocate– As Stamford-based Conair replaces 8 million blades used in its Cuisinart food processors, which have been linked to mouth injuries from fragments of cracked blades, customers and regulators are closely watching its handling of the recall. The prevalence and speed of social media only heightens attention.
“They have to get on top of this, be transparent and open and stay ahead of the social media curve,” said Kevin McEvoy, an assistant professor in the University of Connecticut’s business school. “The brand equity is going to be damaged for Cuisinart — but how much damage and for how long depends on how they respond.”
‘Their Success is My Success’
Marketing Professor Kevin McEvoy Wins Stamford Faculty Recognition Award
Marketing professor Kevin McEvoy doesn’t mind putting in extra work if it fosters greater success among his students.
Each week he reviews around 130 student critiques in addition to student team presentations, a time-consuming task, because he believes that writing them helps students become more focused, better thinkers and stronger learners. Continue Reading
Celebrations
School Honors Faculty Whose Accomplishments Shine Brightly; Professor Golec Awarded ‘Research Excellence’ Honor
Finance professor Joe Golec, a scholar who keeps a running list of at least 100 potential research topics at all times, was awarded the School of Business’ top honor this spring, its Award for Research Excellence.
Meanwhile accounting professors Yanhua “Sunny’’ Yang and Michael Willenborg earned the School of Business’ Best Paper award for a highly regarded research paper about IPO prices. One of the reasons she chose to work at UConn, Yang said, was the value the University places on research distinction. Continue Reading
Teaming Up
McEvoy and Jackson Earn Best Presentation Award
At the Academy of Business Research Conference in New Orleans on March 23-25, Nicole Jackson, Assistant Professor of Management, and Kevin McEvoy, Assistant Professor In-Residence of Marketing, earned a Best Session Presentation Award for their work titled, “Mindfulness, Marketing and Management – Is it all that?”Continue Reading