Marketing



Up Next: Compliance

Executive Breakfast Series: Building a Culture of Compliance

‘Building a Culture of Compliance’ Continues Executive Education Breakfast Series

The Chief Operating Officer of a nuclear utility in Washington state noticed an employee trip on the stairs after catching her heel on some loose carpeting. The executive, laden with a full schedule of meetings and decisions, “stood guard” in the stairway until a repair person could arrive, ensuring that no one else got hurt.

That is one example of what a ‘culture of compliance’ looks like, where everyone, including key executives, takes individual responsibility for the values of the organization, said Robert Bird, a UConn professor of business law and the keynote speaker at an upcoming UConn School of Business Executive Education breakfast program titled, “Building a Culture of Compliance.”Continue Reading


New Faculty Members

School of Business Welcomes 10 New Professors, Each ‘Well Chosen’

View of UConn School of Business (Sean Flynn/UConn Photo)
View of UConn School of Business (Sean Flynn/UConn Photo)

During the first faculty meeting of the new semester, Dean John A. Elliott formally welcomed 10 new faculty members to the UConn School of Business.

“The group is a mix of tenure track, in-residence and visiting professors. They range widely in experience, but each is well chosen,” he said. “Our students, our research mission, and our role in advancing the success of our corporate partners, and the state, will all be well served by their engagement.”Continue Reading


Stronger Partnerships

Professor Robin Coulter Brings New Ideas, Energy to American Marketing Association

UConn Marketing Professor Robin Coulter has been selected as the 2015-16 president of the prestigious American Marketing Association’s Academic Council.

Coulter said she has identified three key goals to focus on during her tenure with the organization, which has 30,000 members worldwide.

“It’s an exciting time to be president of Academic Council, as there are many opportunities to make change,” Coulter said. “I’m looking forward to working with Russ Klein, the AMA’s new CEO, and his management team.”Continue Reading


A New Perspective

2016 EMBA South Africa Trip

A Week in South Africa Proves Life-Altering for EMBA Students

When Executive MBA (EMBA) students Julia Winer and Srinivas Loke travelled to Johannesburg and Cape Town, South Africa, this summer, as part of their curriculum, they expected to learn about the country’s history, culture and business challenges.

What surprised them both was how profound the experience was, and the way it changed their perspectives on life and business.Continue Reading


A Sea-Shanty or Two

Mark DeAngelis

Professor DeAngelis Uses Pop Culture, Creativity to Engage Students

When his students were having trouble remembering the details of an important lesson about legal contracts, Business Law Professor Mark DeAngelis wrote a little sea-shanty to help them retain it.

That’s one of the “law-lessongs,” videos, articles, movie clips, TV excerpts and commentary pieces that are the backbone of DeAngelis’ Legal Studies Classroom blog. The site has developed an international following and has had as many as 6,000 views in a single month.Continue Reading


What Makes Us Tick?

Behavioral lab at UConn School of BusinessNew Behavioral Lab Expected to Fuel Surge in Research at UConn

Marketing Professor David Norton has a theory he just can’t wait to test, and it involves two things most people love:  coffee and their own names.

“One idea that I’m currently pursuing is whether having the name on your morning coffee cup spelled incorrectly can impact your evaluation of that cup of coffee,” Norton said. “Essentially, the idea is that we like ourselves, and pretty much anything associated with ourselves, so when we are reminded about “me” we get positive feelings toward the object that does the reminding.”Continue Reading


Ackerman Faculty Scholars Announced

Five faculty members from the School of Business have been named Ackerman Scholars for academic years 2015-2017. They are: John Phillips of Accounting, Rex Santerre of Finance, Greg Reilly of Management, Girish Punj of Marketing and Bob Day of Operations and Information Management (OPIM).

Continuing from last year, for academic year 2015-2016, are: Qing Cao and Gary Powell of Management and Xue Bai, Jose Cruz and Suresh Nair of OPIM.

The Ackerman Scholar award recognizes significant and continuing all-round academic productivity among the faculty of the School, said Sulin Ba, associate dean of academic and research support. It is awarded to faculty who are not already supported by endowed chair, professorship, scholarship or fellowship appointments. The award is supported by the Ackerman Fund, the School of Business and the departments.

 


Creating a Better World

Social Enterprise Conference
Pictured L to R: School of Business Dean John Elliott and Jeff Brown, EVP at Newman’s Own Foundation.

Mission-Focused Businesses Subject of Recent Conference

Business partners Spencer Curry and Kieran Foran go to work at their FRESH Farm Aquaponics business in South Glastonbury every day, believing they’re one step closer to solving world hunger.

When Justin Nash was a Captain in the U.S. Army in Afghanistan, his soldiers looked to him for guidance. Now a civilian, he’s using those leadership traits at Til Duty is Done, an organization he created which seeks to provide housing, employment training and career opportunities for returning veterans. Til Duty is Done, Nash said, gives him a renewed sense of purpose.Continue Reading


Social Enterprise Conference

2015-04-21-SE2-Logo2

School of Business’ Social Enterprise Conference Attracting Leading Scholars, Entrepreneurs and Business Owners

“We don’t hire people to bake brownies, we bake brownies to hire people,” boasts the website of Greyston Bakery of Yonkers, N.Y.

Recognized as one of the best social enterprise companies in the world, Greyston Bakery’s mission is to provide individuals with employment, skills and resources to lift them out of poverty.Continue Reading