Marketing

Corporate Social Responsibility is Topic of UConn’s ‘Thought Leadership’ Breakfast on April 26

Posted on by Claire Hall

Executive Breakfast: Global Corporate Social Responsibility | Apr. 26, 2016

“Global Corporate Social Responsibility: What Every Manager Should Know,” is the subject of the University of Connecticut School of Business’ third Spring 2016 Thought Leadership Breakfast Seminar.

The April 26 program will be held at the Graduate Business Learning Center, 100 Constitution Plaza in Hartford. The event begins with breakfast and networking from 7:30 to 8 a.m., followed by the presentation and questions from 8 to 8:45 a.m. The program is free, but registration is limited. For more information or to register, please call Amanda Spada at 860-486-5498 or email Amanda.Spada@business.uconn.edu.Continue Reading

Back By Popular Demand

Posted on by Claire Hall
For the second year in a row, the School of Business is offering a 10-credit summer business program (Nathan Oldham/UConn School of Business)
For the second year in a row, the School of Business is offering a 10-credit summer business program (Nathan Oldham/UConn School of Business)

B-School Offers 10-Credit Summer Program for Non-Business Majors

For the second year in a row, the School of Business is offering a 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business knowledge and expand their marketability.

The seven-week UConn Business Fundamentals Program includes the following three-credit courses: Legal and Ethical Environment of Business, Managerial and Interpersonal Behavior, and Business Information Systems, plus a one-credit course on Workplace Readiness.

The program runs from Continue Reading

I Thought We’d Never Be Able to Do It

Posted on by Claire Hall
2015 CIBER Case Challenge Participants
Participants in the 2015 CIBER International Case Competition pose in front of the Jonathan the Husky statue on the UConn Storrs campus.
(Quian Callender/UConn School of Business)

Students from Different States, Nations Collaborate to Solve Real-World Problem during UConn’s CIBER Challenge

“I thought we’d never be able to do it,” UConn marketing major Stacia Smart recalls thinking when she heard that she and a team of other college students, all strangers, would have just 24 hours to solve a vexing sustainability problem for a major corporation.

Not only did Smart and her “Quadruple Threat” team develop a possible solution, including a new product idea for Unilever, but they took second-place in the UConn CIBER International Case Challenge this fall.Continue Reading

Attention to Detail

Posted on by Claire Hall

Medical Sales

UConn Professor Asks: Would Reducing Pharmaceutical Sales Calls to Physicians Help, or Harm, Patients?

When a pharmaceutical company sends a representative to your doctor’s office to promote a new or existing medication, is that a benefit to you as a patient? Would restricting those visits bring greater fairness to the pharmaceutical industry—or prevent your doctor from being well-informed about treatment options?Continue Reading

Preventing the Next Global Debt Crisis

Posted on by Claire Hall

Globe with Charts

Could Aspects of Corporate Financial Strategies Help Prevent Sovereign Default?

Some key strategies from corporate finance could potentially help prevent governments from spiraling into financial collapse and destabilizing the global economy.

That’s the conclusion of UConn Business Law Professor Stephen Park and co-author Tim Samples, a professor at the University of Georgia, in their research article titled, “Towards Sovereign Equity,” which is pending publication in the Stanford Journal of Law, Business and Finance in 2016.Continue Reading

Up Next: Compliance

Posted on by Claire Hall

Executive Breakfast Series: Building a Culture of Compliance

‘Building a Culture of Compliance’ Continues Executive Education Breakfast Series

The Chief Operating Officer of a nuclear utility in Washington state noticed an employee trip on the stairs after catching her heel on some loose carpeting. The executive, laden with a full schedule of meetings and decisions, “stood guard” in the stairway until a repair person could arrive, ensuring that no one else got hurt.

That is one example of what a ‘culture of compliance’ looks like, where everyone, including key executives, takes individual responsibility for the values of the organization, said Robert Bird, a UConn professor of business law and the keynote speaker at an upcoming UConn School of Business Executive Education breakfast program titled, “Building a Culture of Compliance.”Continue Reading

New Faculty Members

Posted on by Claire Hall

School of Business Welcomes 10 New Professors, Each ‘Well Chosen’

View of UConn School of Business (Sean Flynn/UConn Photo)
View of UConn School of Business (Sean Flynn/UConn Photo)

During the first faculty meeting of the new semester, Dean John A. Elliott formally welcomed 10 new faculty members to the UConn School of Business.

“The group is a mix of tenure track, in-residence and visiting professors. They range widely in experience, but each is well chosen,” he said. “Our students, our research mission, and our role in advancing the success of our corporate partners, and the state, will all be well served by their engagement.”Continue Reading

Stronger Partnerships

Posted on by Claire Hall

Professor Robin Coulter Brings New Ideas, Energy to American Marketing Association

UConn Marketing Professor Robin Coulter has been selected as the 2015-16 president of the prestigious American Marketing Association’s Academic Council.

Coulter said she has identified three key goals to focus on during her tenure with the organization, which has 30,000 members worldwide.

“It’s an exciting time to be president of Academic Council, as there are many opportunities to make change,” Coulter said. “I’m looking forward to working with Russ Klein, the AMA’s new CEO, and his management team.”Continue Reading

A New Perspective

Posted on by Claire Hall

2016 EMBA South Africa Trip

A Week in South Africa Proves Life-Altering for EMBA Students

When Executive MBA (EMBA) students Julia Winer and Srinivas Loke travelled to Johannesburg and Cape Town, South Africa, this summer, as part of their curriculum, they expected to learn about the country’s history, culture and business challenges.

What surprised them both was how profound the experience was, and the way it changed their perspectives on life and business.Continue Reading