Marketing

Dean’s Annual Report 2016

Posted on by Claire Hall

Transforming Futures

In describing the UConn School of Business at this moment, 76 years into its accomplished history, the word “engaged” captures the essence. Our students, faculty and staff are engaged with each other, with our alumni, with the corporate community and with the University.

The School’s growth has been extraordinary, both in terms of enrollment and creating and maintaining vibrant, effective and relevant academic programs. We are transforming the future—of our students, our state, our industries and our world. There is much to celebrate.

We invite you to read the 2016 Dean’s Annual Report.

Cinthia B. Satornino Joins Business Faculty

Posted on by Claire Hall
Portrait of Cinthia B. Satornino.
Cinthia B. Satornino (Nathan Oldham/UConn School of Business)

Professor Contributes to White House Agenda on Fostering Success Among Hispanic College Students

Newly hired UConn professor Cinthia Beccacece Satornino hopes to use her expertise as part of a White House educational initiative to assist Hispanic students in completing their college education. Continue Reading

The Right to Disconnect

Posted on by Claire Hall

Woman using her Mobile Phone in front of Eiffel Tower.

French People Say ‘Non, Merci’ to After-Hours Work; Should U.S. Employees Follow?

A new ‘Right to Disconnect’ law that went into effect on Jan. 1, 2017 gives French employees a qualified legal right to ignore work emails outside of normal business hours.

Designed to reduce work-related stress and decrease employee burnout, the law requires companies with 50 or more employees to form policies with their workers that limit work-related technology use after hours. Continue Reading

I’ve Got to Buy That!

Posted on by Claire Hall

Corner of a Lenovo Thinkpad X201 Notebook.

Best Mergers and Acquisitions Significantly Enhance Consumers’ Perception of Products

Consumer-product companies that execute well-thought-out mergers and acquisitions can tap a customer gold mine.

Not only can they appeal to savvy shoppers’ brand preferences, but also boost profits, streamline expenses and increase prominence among vendors. Continue Reading